Brand Design Master Class
Volkswagen Rebranding
The Brand Design Master Class will give an exclusive look on the rebranding of Volkswagen and how to shape a mobility brand for the digital society.
KMS TEAM, Blackspace, Consileon, MetaDesign, MetaSpaces, Progenium, Schmidhuber, SinnerSchrader, and S12 will give a 360 degree experience of the Volkswagen New Brand Design. They will show how they worked with new agile, networked working processes in the Powerhouse to develop, discuss, document and implement the new Volkswagen brand design in the record-setting time of nine months. The result is a sustainable system that can be employed dynamically and intuitively across all applications and channels. It is ideally suited for the new patterns of interaction in the digital society.
The Volkswagen rebranding is one of the industry’s largest in the world today. A total of 171 markets around the globe will be transitioned to the new brand identity, including 10,000 dealers and service partners.
Brand Design Master Class
When
On March 12th, 2020 at 6:30 p.m.
Where
Haus der Kunst
Prinzregentenstraße 1
80538 Munich