A qué horas?

"A qué horas?" is a colloquial expression that denotes surprise at the speed of time and its passage. This poster was made to mark a friend/collaborator's studio's 15's year anniversary. The lettering was made of equal rectangles as a strategy to fill up the page minimizing the negative space and each letter shape stems from quick impulsive ideas. The circle from the studio's logo appears as the dot on the question mark and it's used as a punch hole to create the counters inside the letters.