ADC Creative Club

ADC Creative Club 2024

So Future

Author: Linus Haug

Outstanding work from northern German design universities will be showcased by students at the ADC Creative Club—a place to discuss, connect, and celebrate—alongside the Talents and Professionals Winners’ Exhibition from the ADC Competition 2024.

On November 20th and 21st, 2024, Hamburg will host its first ADC Creative Club at the Design Zentrum. Following Stuttgart, where the Creative Club launched successfully in 2022, and Düsseldorf, which adopted the program two years ago, the Hamburg event will bring together new talent from design universities across northern Germany with industry professionals. Curated by ADC members Elisabeth Plass (Managing Partner at EIGA and Board Member in Design), Prof. Sabine Cole (Advertising Design, HAWK Hildesheim), and Heiko Schmidt (Creative Director and Partner at VASATASCHRÖDER), this two-day event fosters connections between young creatives and seasoned professionals.

The ADC Talent Award 2024 offers a glimpse into the themes young designers are exploring as they independently develop projects. Their semester and final projects tackle subjects such as climate change, colonial legacy, mental health, and more experimental and biographical topics. Each project combines digital and analog techniques, harnessing both human and artificial intelligence to produce fresh, innovative perspectives.

The Creative Club’s theme, So Future, embodies the courage of young creatives to challenge conventional communication, develop new approaches, and use emerging technologies. “The works reflect this vision, representing creativity, responsibility, and sustainable strategies,” says Elisabeth Plass. “This event supports exchange between young talents and industry professionals, giving the next generation a platform to share ideas for future communication.”

“The ADC Creative Club is a space for students to show their work, build networks, and get feedback from professionals,” adds Prof. Sabine Cole. “We aim to draw in those interested in creative professions and show how much impact designers can have with great ideas.” ADC’s expanded format aims to increase social exchange and provide a broader platform for young creatives to gain visibility. “The Creative Club is an essential platform for both emerging talent and HR professionals,” says Heiko Schmidt, “as it brings together high-potential newcomers at the start of their careers.”

ADC Creative Club 2024 

Where?
Design Zentrum Hamburg

When?
November 20th to 21st, 2024

Further information here.

ADC Creative Club

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