Beat the Heat

A collaboration with Brown Toast and Dara's Ice Cream, this summer collection combines bold design, playful puns, and socially relevant humor. Using a sans serif font paired with Afrikola by Future Fonts, the project integrates experimental typography to push creative boundaries. Featuring a “ways to stay cool” guide with tips, jokes, and subtle brand promotion, it engages Egyptian audiences. The designs are available in two vibrant colorways: yellow and pink.