Favora
A typeface for progress, where hope becomes action and optimism shapes the future
Favora is a typeface for how things move forward, how society makes progress, and how hope becomes action. The two-weight display typeface channels the spirit of transformative moments. Named for a bold vision of the future, it strikes a powerful balance between commercial authority and utopian aspirations.
The type’s thicker weight is inspired by commercial and protest signage, large scale imprint posters, public announcement style. It’s thinner counterpart brings up sophisticated building signage, architectural engravings / metal, fancy invitations, advertising—committing to possible utopias.
In both cases the type is imbued with hope and optimism, they’re a little dusty and feel a bit bright eyed in possibility. There’s promise of progress in work and society. There’s trust in a better outcome.
The typeface was created by branding studio and foundry In-House Int’l, which has focused on working with climate tech and decarbonization companies over the past year. That work has influenced the type’s visual samples, which dare to dream of a world in which climate action is widespread, and technologies that decarbonize are the norm in every home and public space.
“As the creative studio behind ‘Favora,’ we wanted to bring this typeface for hope into the context of climate. We built joyful, colorful samples around ads for homewares like heat pumps and induction stovetops, as well as campaigns encouraging climate-rational behavior,” says In-House managing director Michu Benaim Steiner.
As climate crystallizes as the universal crisis of our time, Favora delivers a typeface to express a new hope for progress.
Favora was designed by Alexander Wright with Michu Benaim Steiner at In-House Int’l foundry, and developed by Rodrigo Fuenzalida at FragType. In-House International is a creative agency delivering branding breakthroughs for game changers. The In-House foundry offers bold, fearless, and expressive, display typefaces that tell a story.
Get the font here.