Bedow Head and Bedow Hand
by Bedow and Kanon Foundry
Design studio Bedow turns 15 years this month and is celebrating with two new typefaces: Bedow Head and Bedow Hand interpret the studio’s working process and the variable typeface creates a seamless marriage between thinking and making.
In honor of this approach, the two faces are named Head and Hand, two siblings in the same family with distinct personalities. Bedow Head is a rational sans serif—a pure strategist with an oversized head to match its intellect. Bedow Hand, by contrast, is a sensitive type—calligraphic, irregular, and the total opposite of its sibling. Though on the surface they’re so different, they adapt to each other very well. Bedow Head is suited to use as an everyday workhorse for body copy, captions and callouts. Bedow Hand gives personality to those irregular flourishes; for headlines and pull quotes.
Both typefaces were developed in collaboration with the Swedish type designers Tor Weibull and Alexander Örn of Kanon foundry and can be seen in action on Bedow’s website.
Bedow Head and Bedow Hand
Foundry: Kanon Foundry
Designer: Bedow Studio, Tor Weibull, Alexander Örn
Release: January 2020
Styles: Head & Hand
