DISRUPTIVE TYPE

Disruptive Type is a new virtual exhibition space showcasing the amazing variety of letterforms within the disruptive culture amongst contemporary type designers. The work of eleven contemporary (collaborative) typefaces of talented type designers is shown. Because of his deep fascination for letterforms and their variety, Copenhagen based designer Jonas Baun Andersen initiated the project in order to create a new community amongst designers highlighting the disruptive nature of contemporary type design. “I felt this urge to do something different,” says Jonas, who currently works as a designer for the Danish type foundry Playtype, “I noticed all this great work being produced by contemporary type designers. All of them working hard to push the boundaries, to be innovative and re-define what type design could be.” The exhibition is meant to be an open creative playground to collaborate and connect with other designers. Hopefully the start of a new community based platform.

To make the exhibition accessible for everyone around the globe, the exhibition takes place virtually in an abstract, almost surreal setting. The different letters of the presented typefaces were extruded into big iron 3D sculptures, celebrating them as artistic artifacts. When approaching a sculpture, a tag with more information about the typeface and the designer appears. “Exploring the exhibition almost feels like a shadow-play. The huge windows light up the space, the light reflects onto the sculptures casting shadows. When moving amongst the sculptures their appearance changes depending from which angle you look at it,” Jonas explains, “It’s possible to jump higher than usual, giving the user yet another perspective and way of interacting with the shapes.”

DISRUPTIVE TYPE

Initiator & Designer: Jonas Baun Andersen
Typefaces and Type designers you will see in the exhibition so far: Pilowlava by Anton Moglia & Jérémy Landes, BWWB & BWWW by Bureau Brut & Julien Priez, Predator by Enrico Gisana, Sonic by Fazekas Istva, Asfen by Ines Davodeau, Poster Mono by Lena Weber, Cemer by Michele Galuzzo, Cascadeur & Strikt by Peter Bushuev, and Eskos by Viktor Pesotsky  

Visit the virtual exhibition and if your interested in the project or in collaborating contact Jonas