Fincker Font Cuisine
Foundry Launch
After about six years as a freelance type designer, Julien Fincker is launching his type foundry Fincker Font Cuisine. He is fully embracing his passion for letters and typefaces with a brand new website and online shop. From retail fonts to customized solutions, he offers everything a typographic enthusiast desires. Julien is also a fan of fine dining and sees many parallels between cooking and designing fonts. It’s the attention to detail in the preparation that makes all the difference—hence the name: Fincker Font Cuisine.
Especially interesting and touch is Julien’s idea for his foundry’s branding, which is inspired by his family history: since the early 20th century, his ancestors ran a delicatessen butcher shop with elaborate branding for the time. The branding was largely created by Alsatian artist “Hansi” (Jean-Jacques Waltz †1951). Hansi designed a lasting symbol featuring a silhouette of two butchers—Julien’s great-grandfather and his brother—in Colmar, France. Over the years, numerous advertising posters, packaging, and business stationery were created, some of which remain in the family’s possession, even though the butcher shop no longer exists.
Today, a large sign with the silhouette of the two butchers still adorns the façade of the former business, reading “Fincker Frères Colmar.” It has even become a tourist attraction. Fincker Font Cuisine’s logo pays homage to this symbol, updated and modernized for the new brand. The name Font Cuisine is also a nod to the butcher theme and retains the initials “F.F.C.” (Fincker Frères Colmar) becomes Fincker Font Cuisine. The simplified F.F.C. logo is used for particularly small applications. This marks the completion of a full circle for Julien, and it is a special honor for him to continue his family’s legacy in a new form, though in a more delicate craft. Fortunately, the butcher brothers will never know that one of their descendants has chosen to stop eating meat.
Find out more about Fincker Font Cuisine here.