From Maggy to Maggie’s

In a bold leap towards innovative typographic design, The Northern Block proudly presents Maggy, an eclectic and energetic typeface encouraging creatives to type for a cause. This boundary-pushing creation by type designer Tasos Varipatis not only challenges conventional typographic norms but also serves as a powerful tool for a charitable cause.

Tasos explains: “During Maggy’s conceptualisation, I considered this typeface as a canvas, where letters move between different styles and forms, yet come together in a beautiful dance.”

Type For A Cause
Maggy is a versatile display typeface sparked by the foundry’s participation in the annual 36 Days of Type challenge. However, it’s not just a font; it’s a symbol of creativity for a cause. The Northern Block is encouraging creatives to get behind the campaign and has committed to donating all proceeds from the sale of the typeface to Maggie’s Cancer Centre in Newcastle upon Tyne.

The charitable idea was born from the experiences of the foundry’s Head of Brand, Donna Wearmouth, who shares, “As someone who has experienced first-hand the welcoming environment of Maggie’s, I recognize how crucial breakout spaces are for families dealing with cancer—using our creative skills to support Maggie’s is a real honor.”

What started as an exciting 36-day challenge has flourished into a remarkable typeface designed with purpose. Maggy has been designed to serve a greater good, and we hope the power of typography can help support Maggie’s, one letter at a time.

From Maggy to Maggie’s

More information here.