Future Playgrounds 2024

The Peter Schmidt Group is back with the third edition of its Design Festival Future Playgrounds, taking place on September 5th and 6th, 2024. After two successful events, this year’s festival promises to be even bigger, with more international speakers, interactive formats, and a larger venue: the Design Zentrum Hamburg.

Future Playgrounds is a gathering spot for global talent and industry-leading speakers to explore the latest trends, innovations, and concepts in the creative industry. This year’s theme, Life is a Prototype, will focus on new tech tools and forward-thinking ideas, shared through inspiring talks, discussions, and exhibitions. For the first time, the event will be held at the Design Zentrum Hamburg, located in HafenCity.

“Design processes are like life itself: we experiment, fail, stay curious, improve, and grow. Every step leads to innovation,” says Lukas Cottrell, Managing Partner at Peter Schmidt Group. “Our festival is a celebration of prototyping and fueling our ideas with the unseen.”

The two-day festival features renowned designers and artists showcasing innovative approaches to design and concept development. This year’s lineup includes London-based Creative Director Tina Touli, São Paulo sound artist Stefanie Egedy, deepfake artist Ethan Pope and his team from FH Salzburg, Victoria Young and Niels Van Der Donk from 3D Art Studio YONK in The Hague, and Hamburg’s Hyperfocus design studio. Peter Schmidt Group’s innovation unit, PSG Imagine, will also take the stage. Talks begin at 2:00 PM, with registration starting an hour earlier.

Thursday evening is all about networking, with snacks, drinks, and a Prompt Battle where attendees can watch live prompting by Peter Schmidt Group designers and Ninu Dramis, founder of the Hamburg collective Uber Nerd.

The Peter Schmidt Group, is one of Europe’s leading brand and design agencies, known for combining technological expertise with creative excellence for clients like Mercedes-Benz, E.ON, Henkel, and Deutsche Bank.

Day tickets, which include all talks, the networking event, and drinks, are available here. More information on speakers, topics, and tickets here.