Naguib Mahfouz Museum/ Rebranding

The rebranding of the Naguib Mahfouz Museum explores the intersection of literature and design, reflecting Cairo’s vibrant cultural landscape. Inspired by Mahfouz’s narratives, I employed a modern visual identity that integrates elements of traditional Arabic aesthetics with contemporary design practices. This project revitalizes the museum's image and invites engagement with Egyptian heritage, encouraging everyone to connect with the rich storytelling that defines Egyptian culture.