The Project, titled “Letters & Patterns” :
Exploring the creation of modern, dynamic, playful patterns from Arabic letters, and showcasing the potential of Arabic letters and how they can be used in a fun, creative, and different way.

The Project, titled “Letters & Patterns” :
Exploring the creation of modern, dynamic, playful patterns from Arabic letters, and showcasing the potential of Arabic letters and how they can be used in a fun, creative, and different way.

A series of Arabic lettering experiments, visualising emotions through composition and colour.

“Dhamma Collective” is a transformative project in Cairo that is set to restructure the local music scene by promoting alternative electronic and club music in a way that mostly supports female DJs and allies. In a city where opportunities for underrepresented artists are limited, Dhamma Collective aims to create a supportive, safe space that embraces female DJs as resident performers. Through curated events, and workshops, the collective seeks to challenge stereotypes and break down barriers.

A self-initiated lettering project created over the span of a year. Type Series A was originally a single work-break sketch that turned into more than 100 sketches of Arabic letters. A process of drawing, erasing, redrawing and altering, exploring legibility limitations and stylistic variations. Out of all sketches a select few were digitised and coloured, creating vibrant visuals of uniquely illustrated letters.

The artist employs a bold color palette and graphic forms to transform the vintage Sanyo fan into a pop art icon. The simplified shapes and contrasting backgrounds create a sense of energy and movement.

A verse from the Quran rendered in an elegant Kufic-inspired typography style. The calligraphy is presented in a minimalist design with a contrasting color palette, making it a striking piece of modern Islamic art.

The Project, titled “Letters & Patterns” :
Exploring the creation of modern, dynamic, playful patterns from Arabic letters, and showcasing the potential of Arabic letters and how they can be used in a fun, creative, and different way.

WARA ELNEESH is a hypothetical branding project focused around creating exhibitions out of the homes of people in Egypt. ElNeesh is a cabinet traditionally used for storing China and silverware during marriage, but these items go almost entirely unused and for display purposes only. WARA ELNEESH builds on that through exploring this previously untouched space by encouraging community connection around the antiques and the personal stories they hold while still questioning their existence.

A collection of illustrated observations on the busy streets of Cairo. The calendar is a collaboration of 13 artists, hosted by Andreas Trenker.

Tabann is a collective book documenting Cairo,Egypt visually and verbaly. The book consist of photos taken in Cairo, a vernacular mostly of the new slangs that has not been documented yet and some of the old ones to revive them and finally stickers to be used online in chats or offline as any usual sticker.

The book is bilingual to help foreigners get to understand the Egyptian slangs better.

Digital Threads explores the convergence of art, fashion, and technology through three intertwined narratives. Samir navigates transness and diasporic identity via performativity, Nada explores fashion’s intersection with migration and agency, and WeirDo subverts perceptions of disability through expressionist art and fashion. Themes of potentiality, experimentation, and reality’s gamification reflect how fashion-tech & MR amplify marginalized expressions.
Selected for Cairo Video Festival 2024.

Poster Design & Animation For “Multaqa Mt7rk #4”

A research-based design thesis project that deconstructs the different levels of Formal and Informal Egyptian Arabic. It explores the way in which Egyptians communicate, focusing specifically on the written language and the crossovers between language variations. By dissecting and categorising data collected from research, the project showcases real-life examples from offline and online mediums, demonstrating the implications of globalisation and technology on language.

The work, Cairo, showcases how the city has a vibrant blend of historical and contemporary architecture. The Lotus flower symbol from Ancient Egypt is the inspiration for the facade of the contemporary Cairo Tower. Furthermore, Cairo’s vivid scenery and storefronts integrate vibrant colors like red, yellow, and blue, the primary colors, for the text. The constant juxtaposition between the past and present further unites the city and adds life to the sleepless city that is Cairo.

I decided to make a design about a day in my life. There is a rubber factory next to my house that bothers me a lot.

‘Shy Fe Elkhamsena” is Egyptian expression for Egyptian tea that has especial specifications

Riq’aa in Egyptian Streets is a font design project that aimed to recreate and digitalise the Riq’aa handwriting that was used for Egyptian street signs.

This collage is a reflective exploration of leadership and its consequences, combining imagery and text to convey the complex interplay between historical events and their impact on society. By layering words like “revolutions” and “blood” and a significant date, as I want to invite the viewers to ponder the weight of decisions made during pivotal moments in history.

“Zetna fe Fsekhna” is a poster designed to celebrate the essence of Egyptian culinary heritage at a unique food festival and invites food enthusiasts to dive into the rich flavors, history, and traditions surrounding one of Egypt’s most iconic dishes “fsekh”, a traditional and famously controversial delicacy of salted fish.

A poster celebrating the International Day for Arabic Language, with custom lettering inspired by the Kufi script, showcasing the beauty and intricacy of the letters.

A glimpse into the timeless beauty and vibrant soul of Old Cairo.

Sylvia Said, an Egyptian designer born and raised in Cairo, co-founded Studio for Kids, an educational platform focused on teaching languages. Inspired by her children, she created Arabic for Kids to pass on her kids her native tongue as a core part of their identity. The app combines beautiful design, fun mini-games, and engaging lessons. Now expanding to multiple languages, the platform includes Arabic translations, enabling Arabic speakers learn new languages while celebrating cultural pride.