Digital Threads explores the convergence of art, fashion, and technology through three intertwined narratives. Samir navigates transness and diasporic identity via performativity, Nada explores fashion’s intersection with migration and agency, and WeirDo subverts perceptions of disability through expressionist art and fashion. Themes of potentiality, experimentation, and reality’s gamification reflect how fashion-tech & MR amplify marginalized expressions.
Selected for Cairo Video Festival 2024.

Poster Design & Animation For “Multaqa Mt7rk #4”

A research-based design thesis project that deconstructs the different levels of Formal and Informal Egyptian Arabic. It explores the way in which Egyptians communicate, focusing specifically on the written language and the crossovers between language variations. By dissecting and categorising data collected from research, the project showcases real-life examples from offline and online mediums, demonstrating the implications of globalisation and technology on language.

The work, Cairo, showcases how the city has a vibrant blend of historical and contemporary architecture. The Lotus flower symbol from Ancient Egypt is the inspiration for the facade of the contemporary Cairo Tower. Furthermore, Cairo’s vivid scenery and storefronts integrate vibrant colors like red, yellow, and blue, the primary colors, for the text. The constant juxtaposition between the past and present further unites the city and adds life to the sleepless city that is Cairo.

I decided to make a design about a day in my life. There is a rubber factory next to my house that bothers me a lot.

‘Shy Fe Elkhamsena” is Egyptian expression for Egyptian tea that has especial specifications

Riq’aa in Egyptian Streets is a font design project that aimed to recreate and digitalise the Riq’aa handwriting that was used for Egyptian street signs.

This collage is a reflective exploration of leadership and its consequences, combining imagery and text to convey the complex interplay between historical events and their impact on society. By layering words like “revolutions” and “blood” and a significant date, as I want to invite the viewers to ponder the weight of decisions made during pivotal moments in history.

“Zetna fe Fsekhna” is a poster designed to celebrate the essence of Egyptian culinary heritage at a unique food festival and invites food enthusiasts to dive into the rich flavors, history, and traditions surrounding one of Egypt’s most iconic dishes “fsekh”, a traditional and famously controversial delicacy of salted fish.

A poster celebrating the International Day for Arabic Language, with custom lettering inspired by the Kufi script, showcasing the beauty and intricacy of the letters.

A glimpse into the timeless beauty and vibrant soul of Old Cairo.

Sylvia Said, an Egyptian designer born and raised in Cairo, co-founded Studio for Kids, an educational platform focused on teaching languages. Inspired by her children, she created Arabic for Kids to pass on her kids her native tongue as a core part of their identity. The app combines beautiful design, fun mini-games, and engaging lessons. Now expanding to multiple languages, the platform includes Arabic translations, enabling Arabic speakers learn new languages while celebrating cultural pride.

the poster was part of project that represents Egyptian folk songs in different Egyptian governorates in different occasions

the poster contains Egyptian visuals that represents the diversity of background in the Egyptian culture

Born in 2017 initially as a space for Lama Ahmed to express her relationship with the chaotic and tenacious Cairo, Habashtakanat slowly became what it was set out to be from the beginning: a documentation of the visible and an exploration of its hidden meaning. Each issue is a jungle of words and photographs encapsulating living, being, grieving and commuting in the city.The focus shifts in the second issue from the streets to the people and how Cairo is redefined through each person Lama meets.

Takh-takh font is a decorative Arabic font that is inspired by the famous Egyptian series “لن أعيش في جلباب أبي”, The font possess a chunky, bubbly and appetizing aesthetic, along with inktraps and small counterforms. Strokes are wide with rounded edges and bold to make a visual impact and a sense of prominence while maintaining an approachable and playful appearance.

A young cairene woman going by her day in the bustling crowded city of Cairo in search for color and good vibes.

This artwork reflects an old Arabic quote that encourages patience, persistence, and taking steps forward, reminding us that continued effort will lead to achieving our goals.

The poster highlights the idea that life can be both easy and difficult at times. It doesn’t follow a straight path, and when things aren’t perfect or successful, it’s natural to feel discouraged and want to give up. However, it’s crucial to accept this reality and embrace the highs and lows of life.

This poster was inspired by one of my favorite music tracks (El Atr). I created the artwork because I often find myself relating to the lyrics and the story it tells.