I participated in the Heart Director’s Club project for their March Edition. The HDC team invited
twelve female designers from around the world to create a poster based on their favorite
empowering song by a female musician. Each poster is limited edition and the size of a vinyl
cover. The song I chose is an Arabic Egyptian poetic song titled “Ala Wara’a El Fol,” which translates to “Alongside The Jasmine Flowers”––contemporary cover by Egyptian artist Dina El Wedidi.

Ma’as typeface is a family of variable, experimental, Arabic and Latin fonts inspired by Al-Kufi Al-Handassi and by early XXth century geometric fonts. Through this work, I question the balance of power between Latin and Arabic script as well as the technological tools’ efficiency that made for drawing Arabic characters. The historical calligraphic reference for each of the two scripts aims to avoid stylistic mimicry of one towards the other and to interact seamlessly in a common graphic space.

I dove into some nostalgic ’60s vibes on this one. I wanted to capture the familiarity seen in
Egyptian comic book covers under a wholesome Ramadan theme, depicting the look of Cairo streets during this time.

House Plants: A Simple Guide zine showcases ten easy-care plants, with simple tips for watering, sunlight, and propagation. Each plant comes with a delightful illustration that makes caring for it a breeze whether you’re just starting or already have a green thumb.

Standing at the edge of the ocean, I was struck by the awe-inspiring view of the mountains,
creating an indelible image that demanded to be shared. The haunting melody of William
Fitzsimmons’ “Second Hand Smoke” provided the perfect soundtrack, intensifying the profound
connection I felt with my surroundings.

I created this vibrant and jazz-induced poster for a Minaret Records event in Brooklyn, NYC, at
Owl Music Parlor. The event featured talented artists such as Chiquita Magic, Zach Phillips, and Anaïs Maviel.

Siwa is a Multilingual typeface that was created for the screens and the design of daily uses in general, A geometric treat, Siwa’s design draws inspiration from timeless traditional rules of calligraphy with a modern perspective.

Available in nine weights from thin to black, supports OpenType feature for more than 90 languages, including all Latin and Arabic based languages letters and supports the Hindi, Latin, Persian and Urdu numbers. Siwa will speak your language!

The structure of these postcards follows the basis of the Makhtout theme under the Makhtout project by Sherine Salla. Some of the manuscripts that inspired me had a postcard mindset, illustrating places with iconic elements and inviting people to them. My contemporary interpretation of this mindset is creating postcards of grand Attaba, the busiest, most lively local district in Cairo. It’s an all-you-can-find kind of place.

From Maktout Workshop: “Who Stole the Chicken?” — a riddle from a 1970s Egyptian zine narrating a poem about a stolen chicken. The poem riddle posters and its four suspects—lion, fox, snake, thief—were inspired by the design of decorative manuscripts, floral and geometric patterns. The structure of these postcards follows the basis of the Makhtout theme under the Makhtout project by Sherine Salla.

My design concept pays homage to Iranian design, incorporating elements from calendars,
Persian manuscripts, layouts, and drawings. These were trials of uncommissioned work for
Mahalla Events at Cabaret Sauvage and La Flèche d’Or.

“Heaven or Las Vegas” by Cocteau Twins flashes my memory of a building I was running toward at dusk when I was a little girl.”Heaven or Las Vegas” by Cocteau Twins flashes my memory of a building I was running toward at dusk when I was a little girl.

DO NOT COPY HEART poster is part of my ongoing series visualizing Cairo’s street scenes and draws inspiration from a local gum package I discovered in Attaba—one of the city’s busiest and most visually vibrant areas. Featuring bold typography and a sassy baby mascot, the design aims to capture the essence of the entire package in poster form. The poster was selected as one of 180 finalists from 2,341 submissions for the 2024 International Poster Competition, Exhibition, and Book.

This poster is my contribution to the Burning Questions initiative by Amyra Radwan and Sina
Gösele. Their project invites questions about diversity, inclusion, and pluralism within the realm of design and theory. I wanted to communicate a personal struggle I was facing at that time, and still partly do, so I raised a question and inner fight: How can I shape my creative, daily bread as a visionary?

just your “not so usual” playful poster

This is vol.1 of a series of posters, where i experiment with “Brutalism” style.. hence the name, Staying true to it’s roots, I’ve infused the style with my own creative twist, pushing its boundaries to create a distinctive visual statement.

“The monkey with a vest” is an Egyptian saying used for those who go with the flow without understanding. It reflects what the youth are going through, this phase of confusion and difficult events, but they have nothing except simply going with the flow.”

These images are part of a long-term project that delves into Egypt’s deeply rooted societal stereotypes, shaped by cultural norms and collective expectations. I aim to expose the unseen constraints that confine men to rigid roles, often obscuring the diversity of their identities. This collection seeks to break beyond these societal boundaries, presenting men as they want and feel—free from imposed expectations and closer to their authentic selves.

The Project is made out of experimenting with mixed media as Recycling grass with a photograph. The project aims to explore the delicate balance between nature and human consumption.

“The monkey with a vest” is an Egyptian saying used for those who go with the flow without understanding. It reflects what the youth are going through, this phase of confusion and difficult events, but they have nothing except simply going with the flow.

We cannot stay silent about things that actually matters.
Let go of your inner child so it can heal. And proceed in the present.
Digital collage. with analog photography.

The poster celebrates the Egyptian Postal Museum, established in 1886, delving into the fascinating history of postal cards in Egypt, and showcasing their evolution and significance. This historical landmark not only preserves the legacy of postal communication but also stands as a testament to Egypt’s rich past and its contributions to transportation and logistics.

Custom Arabic lettering design inspired by the Reqaa script, with sharp slanted lines introducing a dynamic element reflecting the company’s innovation and
distinctiveness.

A series of 4 postage stamps based
on custom Arabic typography, which is inspired
by the oldest forms of Kufi script and the ancient Egyptian Lotus flower.