I created the ActionType project as part of my diploma thesis at UMPRUM in 2020. It is the result of my long-term interest in typography and the study of animation in the Studio of Film and TV Graphics. This resulted in a set of hand-animated letters, inscriptions and alphabets intended for use in a video presented on the actiontype.xyz website.
Manually processed typography has a special charm and achieves unrepeatable results compared to digital animations. I see this creation as the opposite of the flow of sterile motion design, which is full of eye-popping effects.