The calligraphy was created for a platform called “Fairouzism,” and the designer chose to transform it into a poster.
The calligraphy was inspired by a song of the same name by Fairouz.

The design was created as part of a collaborative project to produce an Arabic 2025 calendar. The artist was responsible for the design of the fifth month (May), drawing inspiration from the number 5. This number is associated with a traditional Egyptian practice in which people say “Khamsa wa Khemesa” (خمسة و خميسة) accompanied by prayers, while holding both hands open in front of someone they believe may be envious. This gesture is a form of protection against the “evil eye” and jealousy.

The artist asks, “What would happen if we hugged each other?” This question highlights how, in many parts of the Arab world, hugging is not the norm and, for some, can even be seen as forbidden. In his view, if we made hugging a regular part of our lives, it could help improve our mental health, making us kinder and less harsh with one another.

The poster was a study by the artist focusing on ornamentation and layout. The artist drew inspiration from ancient Arabian solar calendars.

Fan art poster for the Egyptian show The Assassins (الحشاشين), studying Hassan al-Sabbah as a character and exploring Shi’a art.

An imagination for a character from the fifties of the last century. We call him “Nyazi Abu Al-Ashnab Pasha,” who is one of the notables of Abu Al-Ashnab family (Abu Al-Ashnab means literally the people of mustaches). And here we see him wandering around his beloved, who, through her beauty and the beauty of her eyes, has turned into a star in his eyes, radiating beauty and vitality for him.

The poster was a celebration of Arabic language and art, made in the Arabic language international day.

The font was inspired by an old Egyptian movie poster titled “Lovers Cry,” but with some modifications. It features curvy lines and a unique design that appears as if it were drawn with two pencils, hence its name “Khateen.” With its closed counters, this font is best suited for display text to ensure its intricate details remain.

a5 size.

This is a bilingual booklet about Seyami (Coptic fasting) food and beverages. Many people are unaware of the Christian Coptic fasting traditions, so this booklet aims to raise awareness. It explains what can and cannot be eaten during the fasting periods and provides details about the different types of fasts observed by the Coptic community.

its originally printed in black and white on colored paper.

The poster features a horse as the central motif, surrounded by the rotating words “Driven by Passion.” The horse symbolizes unbridled energy, freedom, and determination, deeply rooted in Egyptian and Arab culture. Combining Arabic and Latin typography, it bridges tradition and innovation, celebrating the region’s creative spirit. Through symbolism, motion, and design, it highlights passion’s transformative power, blending history and modernity to inspire creativity and progress.

A passion project poster depicting Nasr City, a neighbourhood in Cairo known for its brutalist 70’s architecture and chaotic infrastructure.

Fashion graphics, prints, and lettering for MARAM’s Cycle 11, “THIS IS NOT A DREAM,” The collection explores the duality of existence—euphoria and despair, light and dark, human and nature—while drawing inspiration from genesis theories and their interpretation through modern visual arts. It unifies paradoxical elements, breaks traditional dress codes, and blurs boundaries between reality and illusion, envisioning new parallel realms for human life.

Tales from Downtown Cairo’ is a digital collage that captures the essence of a city where “every corner has a story.” Merging the glamour of Egypt’s golden era with modern vibrancy, showcasing iconic architecture, bustling street scenes, and figures who shaped its cultural identity. Intricate calligraphy and symbols like the lotus and papyrus bridge Cairo’s pharaonic past to its present, reflecting the city’s ever-evolving rhythm and diverse stories across time.

These lettering pieces were created and printed using the lino-printing technique. I experimented with various paper weights and textures to explore how each would influence the final result. The work was made in solidarity with Palestine, reflecting my support for the ongoing situation there. By combining different materials and techniques, the piece serves as both an artistic expression and a statement of solidarity.

An A3 Riso test print experimenting with color and composition. Using assets derived from Cairo’s visual culture, this print explores different color percentages and mixes, resulting in a dynamic and textured exploration of local imagery.

These photographs, turned into postcards, were created as a touchpoint for a branding project during my bachelor’s studies. While exploring Cairo, I captured moments of daily life, textures, architecture, and snippets of people’s routines to reflect the city’s essence. The selected images offer raw and genuine visuals of Cairo, sharing its unfiltered beauty and everyday stories with the world.

The poster features a grid-based design with bold, modern Latin and Arabic typography spelling “CODE” repeatedly in alternating black and neon green. Small pixelated elements are added for a modern, tech-inspired look. The overall layout combines structured grid elements with a playful, high-contrast color scheme

Following an observation from a daily commute. A poster for a photo series featuring the trending backpacks with mini teddy bears.

The poster features the phrase “This storm will pass,” a quote attributed to Charlie Mackesy. The quote is prominently displayed using a serif font for the English text, which is aligned vertically on the left side. The Arabic text, in modern calligraphy, occupies the centre and right, creating a harmonious balance. The contrasting typography and symmetrical layout give the design a modern aspect.

Deeb is one of the pioneers in the rap scene, having been active since 2007. With a deep love for Egyptian visual pop culture, the designer created a custom bilingual logotype inspired by Egyptian street and poster calligraphy. The logotype in an emblem that features floral ornaments representing Eastern & Islamic Egypt, culminating in a lotus + the pyramids to symbolize ancient Egypt.

This newspaper and interactive installation examines Egypt’s societal and environmental challenges in 2020 by analyzing memes shared on social media platforms. With a background in graphic design and no programming expertise, she manually scraped around 3,000 memes. Each meme was individually downloaded, classified, and contextualized based on its message and timing, resulting in a dataset enriched with a humanistic and detailed understanding of the material.

This poster captures the voices of the resilient people of Palestine, documenting their words amid the immense loss of homes and loved ones a fraction of the suffering they’ve endured for decades. This poster was driven by their strength and enduring spirit, as their voices and agony can’t be forgotten. The art style, inspired by Mariem Abu Taleb’s approach to documenting thoughts, was created as part of a pre-master project at the GUC under the supervision of Dima Tannir