German Design Awards 2021

Design, branding and innovation are the most important factors in the success of entrepreneurial strategy, especially in times of change and crisis like the present. Receiving a renowned award is an efficient opportunity to draw attention to the recipient’s work with precise, positive messages. The German Design Awards—the international premium prize of the German Design Council—are entering the call-for-entries stage and offering winners the best-possible opportunity for publicity. They are proof of innovation capability and design expertise and demonstrate that the winners are well positioned and able to differentiate themselves through outstanding design.

Businesses, designers, architects and agencies internationally can register now for the German Design Awards 2021. After a review by the German Design Council, entrants will find out if their project has been accepted for the competition and is receiving a nomination; the nomination process here is what ensures the excellence of the awards. The registration deadline is July 10th, 2020. The German Design Awards honour exclusively projects that are pioneering in the German and international design landscape. This is overseen by an international jury made up of leading figures from all disciplines of design. The winners of the awards gain visibility for their success and achieve access to networks, reach, an international presence and even better market opportunities. The awards ceremony on February 19th, 2021, part of the Ambiente trade fair, will be one of the year’s biggest design events where international guests from various different industries will meet and converse.

Award disciplines and categories
Honours will be given to the best work in the award disciplines Excellent Product Design, Excellent Communications Design and Excellent Architecture. Participants will register for the categories relevant to them. Additionally there will be an extra category for Universal Design, honouring projects that excel through barrier-free use, flexible application and intuitive operation.

New category: Start-Up—innovative, forward-looking projects with growth potential.
For the first time, start-ups and their projects will be judged and awarded in their own category based on the aspects of innovation, growth and scalability. Winners will receive the label German Design Award—Start-Up 2021 as well as other benefits to support them with their public relations, networking and client acquisition. Participation is open to start-ups that are younger than four years old. The entrants’ date of formation must have been in February 2017 or after. The competition The German Design Awards are the German Design Council’s premium international prizes and are one of the world’s most renowned design competitions. With roughly 5,300 entries from 69 countries, the German Design Awards 2020 again recorded pleasing growth of their international renown.

German Design Council—the award giver
The German Design Council is one of the world’s leading centres of expertise in communication and knowledge transfer within design, innovation and branding. More than 320 businesses are currently members of its Foundation. The German Design Council was founded in 1953 as an initiative of Germany’s federal parliament to strengthen the German economy’s competence in design. Its many and varied activities all have the one aim: communicating a lasting improvement of brand value through the strategic use of design.

German Design Awards 2021

Registration at early-bird price: until 29 May 2020
Deadline for grant applications: 10 July 2020
Registration deadline: July 10th,  2020
Jury meeting: July 30th and 31st, 2020
Awards ceremony: February 19th, 2021 in Frankfurt am Main as part of the Ambiente 2021 trade fair
Register now!

Waiting for the Sun

How far does the ego go in the name of self-preservation? This work confronts how we sacrifice externally in exchange for inner comfort. The lies we tell, emotional gluttony, desensitization, etc. The innocence of waiting for the sky to rise. It’s gone.

Coexist?

Coexistence as we knew it has been totally shattered. Everybody is living isolated and a “new normal” has yet to appear. The world as we knew it has changed. Lets hope that between all of us, we make from the earth a nice place to live.

Das ABC der Typografie

Natalie Gaspar & Patrick Marc Sommer wrote and designed Das ABC der Typografie —a comprehensive reference book on typography basics with application reference.

What is typography? If you are not professionally involved, you probably do not encounter this term very often. Maybe you know it has something to do with letters or writing. But we are surrounded by typography every day: texts we read in the news online or in a book, posts on social media, slogans in advertising. Every single one of these texts is designed, only varying in quality and effect.

We find it fascinating how letters interact with each other. How the reader’s eye is first captured, then guided to the most important information. Ideally, design will make reading more inviting, easier and more beautiful—by selecting a font, font size, line spacing, and line length. All this (and much more) is typography and has an impact on you before you even start reading.

This book shows how to make typography work for you—with the help of simply structured topics and numerous practices in Adobe InDesign—so that it supports content, creates moods, and makes texts enjoyable to read. Because typography is fun.

Das ABC der Typografie

Authors: Natalie Gaspar & Patrick Marc Sommer
Publisher: Rheinwerk Design
Photos: Mila Albrecht
Release date: March 2020
Volume: 400 pages
Language: German

ISBN: 978-3-8362-6166-1
Price:
€ 39.90
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Mrs. Empathy

Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person’s point of view, rather than just one’s own, and enables prosocial, or helping behaviors that come from within, rather than being forced.

Humanity has no borders

We live in a world where peace is granted. Or is it? While most people sit in their homes with their loved ones, living a peaceful life – hundred thousand of people flee from their war driven countries. They saw death, hunger and destruction. They are looking for nothing more than peace. They seek protection, help and comprehension. But we hide, we close not only our eyes but our countries, build walls to keep these away who are looking for help. What are we afraid of? Should we be afraid of these, who seek the peaceful life we live in? We talk and praise about humanity, but humanity is nowhere to be found.

Your Typeface

Your Typeface is a variable typeface experiment that enables you to design a typeface from the proportions and forced emotion of your face. Look surprised or uptight, yawn or smile, and let your face design your own typeface. And as if that wasn’t enough, you can download it and use it freely for any project you’d like.

By combining the variable font technology with face recognition the creative agencies, Overtone and Set Snail created a surprisingly fun tool that appeals to everybody. The very personal interaction with the typeface encourage you to make face gym and push your yawn to extremes. It’s fun and it might even keep you fit and young …

Your Typeface is made as a co-creation project by Aarhus based design agency Overtone and creative developers from Set Snail. It’s a non-profit passion project, that they just couldn’t let go.

The Type Design
The typeface consists of 8eight masters and can be transformed on three axes. The eight masters represent the extremes of the different styles and designs and they are designed to create multiple expressions along the axes. In this way you can (if you’re really face fit) design complete type families or multiple contrasting styles.

The Tech
The program uses the Beyond Reality Face SDK framework to process the users camera feed. The framework outputs a point cloud, which is use to draw the smiley face and update the variable font in the browser. When users download their font face, a new instance of the font is created on the fly using a framework called FontTools. This way the program is able to lock the font, and the user can download their very own, highly customized font file (.ttf), ready to install on their local system.

Your Typeface

Concept, design, and typeface design: Overtone
Creative developer: Set Snail
Face tracking software: BRFv5 Face Tracking by Tastenkunst
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No Border

The concept / idea of borders needs to be reconsidered constantly in a world where borders are both naturally given and at the same time artificially constructed while pushed and dissolved or neglected at the same time.

cornucopia

The body of work “cornucopia” consists of stills I shot during the corona lockdown. The pictures were taken under improvised conditions on my coffeetable showing things I found in our flat. At the same time they represent my reduced horizon due to the curfew and the cornucopia of weird ideas.