The DOC 21 Documentary Film Festival celebrates the powerful short films born from the Egyptian January Revolution. Through a carefully curated selection, it highlights the work of filmmakers such as Jehane Noujaim, Sherief Elkatsha, and Marouan Omara. The designer’s contribution includes a festival poster and a special design for The Square (2013), capturing the profound impact of these documentaries in documenting and reflecting on Egypt’s transformative social movements.

ROBABIKIA is an illustrative poster about all the old stuff that people giveaway to a person who walks around Egypt streets.

Na’Nou’ is a typeface that blends the elegance of Arabic Naskh script with fluid, organic details. Inspired by a playful, soft-spoken nature, Na’Nou’ honors the Naskh script while negotiating its twists and turns. Its round forms and intricate ink traps evoke softness and grace, while sharp contrasts between thick and thin strokes enhance visual clarity. Na’Nou’ comes in four weights, offering versatility for different compositions.

BATY5A is a poster about a famous Egyptian proverb.

This design explores the idea that ‘Design is like cooking,’ emphasizing the creativity, experimentation with techniques, and precision involved in both fields. Just as a chef combines ingredients to create something unique, a designer blends elements—colors, shapes, textures, and typography—to craft impactful visual experiences. This approach to design celebrates the balance between innovation and method, showcasing how each technique and detail contributes to a cohesive, flavorful outcome.

Namat is an Arabic display typeface inspired by islamic patterns.

Double-sided+folded leaflet featuring KairoKitsch’s held workshop, announcements and briefly explaining the aim of the project.

The poster was created as a study of classical compositions in Arabic calligraphy artworks, exploring how to use and manipulate it’s elements to design a poster.

Youssef had the vision of creating this guidebook in order to learn the relation
between illustrations and branding and the importance of both together. So he decided to build an illustration handbook where important information on illustration styles, color theory, and some illustrator’s work that will be gathered in one place, as it’s going to be a tool to assist and support young or new illustrators.

This project explores an imaginative collaboration between Nike and The Weeknd, inspired by the song “I can’t feel my face”. The concept creatively merges the world of music and sportswear by reinterpreting the lyrics to “I can’t feel the ground” symbolizing the dynamic connection between movement, style through doodling technique.

The *Gelbab* project is designed to inform and inspire youth about the cultural significance of galabeyas from across Egypt. Through visually captivating animated videos and legend map posters, I bring to life the unique stories behind galabeyas from Nubia, Assuit, Coptic and Islamic traditions, the Delta, Wahat, and Siwa. This project aims to break stereotypes surrounding traditional clothing, making heritage accessible and appealing to a modern audience while preserving its essence.

This poster features a unique lettering experiment that extracts a single unit from a foreign language and utilized to create cohesive lettering in both Arabic and Latin scripts.The project highlights the interplay between different writing systems through experimental design

Riso Calendar 2023
A Dedication to the Streets of Cairo – Vol.1

Riso Calender for 2023! An exciting collection of illustrated observations on the busy streets of Cairo. All beautifully executed by 13 Cairo-based designers.

Initiated by: Andreas Trenker, @andreastrenker
Printed in Collaboration with: Rizo Masr, @rizomasr

Letterings: Sara Ghitas and Rana Wassef,
@ghitassara @ranawassef

Na’Nou’ is a typeface that blends the elegance of Arabic Naskh script with fluid, organic details. Inspired by a playful, soft-spoken nature, Na’Nou’ honors the Naskh script while negotiating its twists and turns. Its round forms and intricate ink traps evoke softness and grace, while sharp contrasts between thick and thin strokes enhance visual clarity. Na’Nou’ comes in four weights, offering versatility for different compositions.

The poster, printed on neon paper, is an experimental design inspired by the Cairo Book Fair. It aims to capture the essence of both physical and digital books, marking the introduction of digital books at the fair.

The design shows the side profile of stacked books, with the paper section gridded to reflect the textures and thicknesses of physical books and the pixel grid of digital media. The text highlights the fair details and mimics digital screens seen in Cairo’s streets.

Timeless Cairo is a digital artwork where the past and intertwine, capturing the enduring essence of the city’s spirit. Through this piece, the timeless soul of Cairo comes alive, blending nostalgia with the vibrant pulse of Wust El Balad.

I see you in my memories, a shadow etched in time. Your voice lingers, a soft echo in the silence, and your presence, though gone, feels eternal. You are the ache that time cannot erase

In light of the conflicts that our world is experiencing, there are many conflicts over various reasons: race, religion, wealth, etc. Even since the beginning of creation, when man possessed everything and nothing, we have become so accustomed to conflicts that they have become a means of entertainment, whether they erupt between us or by watching them erupt among other beings. Are conflicts the evidence? That we are alive and why do we care so much?

It is a visual diary centered on a cat.
It represents the trust and connection between humans and animals.
Like Schrödinger’s cat, it embodies the inherent uncertainty of existence.
It acknowledges and empathizes with the complexity of human emotions.

It flows like a measured and deliberate stream.
It takes the form of an expansive, unending jazz composition.

It serves as a meditative reflection.
It conveys compassion and a profound understanding of life.
It is the sunlight of the seabed.

Trying to observe the beauty in everything, Even stairs.

The concept of “pattern” in modern architecture reflects a move away from understanding it as an open framework for creative work, instead of turning into a pre-defined geometric container that restricts the designer and distances him from the living system of life and the universe. Here, the spiral symbol with its creative cosmic pattern plays a pivotal role as a carrier of the genes of form and composition, and acts as a framework for the legitimacy of the composition from a cultural perspecti

The poster, created for an exhibition titled “Design by Nature,” showcases student-designed tiles inspired by plants in Cairo. The geometric patterns and hand-drawn botanical illustrations emphasize the fusion of art and the environment. The bold typography and structured layout effectively convey the exhibition details, creating an inviting and visually engaging design that highlights creativity

It is a contemplative call for a personal situation that invites adaptation and reflection on the surrounding environment.