AE CEALD DISPLAY is based on stacked blocks of ice. Its letters have rounded corners either at the bottom left or the top right, which represent melting ice and give the typeface a fluid appearance. It is an all-caps typeface with a geometric, blocky design language inspired by the typography of winter sports brands.

AE CEALD DISPLAY is based on stacked blocks of ice. Its letters have rounded corners either at the bottom left or the top right, which represent melting ice and give the typeface a fluid appearance. It is an all-caps typeface with a geometric, blocky design language inspired by the typography of winter sports brands.

Hailing from Marburg, Germany, our four-woman run club recently tackled our first 21-kilometer half marathon as a team. To celebrate this milestone, we developed our own small apparel brand, designing custom running and post-run shirts that playfully reflect our dual passions: running and ice cream. From concept to final execution, every piece was hand-printed in our own screen-printing workshop to mark our collective achievement at the finish line.

Creation of a typeface to add context to a statement sports jersey
raising awareness for gun violence in the United States. As the product does not use any ink and was manufactured on a laser cutter, the font was designed to be barely visible through its hairline aesthetic that just touched the surface of the textile, whereas the bullet holes burned right through the front and the back of the clothing.

As the world demands relentless digital acceleration, the rider sheds the excess, merging into a singular entity with analog mechanics. Movement is elevated to high couture, and each turn of the pedal becomes a deliberate attempt to capture a fleeting moment where time surrenders its power. STRIP. RIDE. RISE. is an intentional pause at the apex of pure euphoria, where inner stillness completely overpowers the surrounding noise.

The concept bridges sports drive and fan culture through bold, elemental shapes, merging energy and brewing into a seamless visual system. Just as simple ingredients produce diverse results, the graphics balance athletic momentum with sharp restraint. The pdf presentation is structured across two distinct pages within a unified brand: the first focuses on the core identity and packaging, while the second unfolds into a poster campaign, translating this kinetic language into large-scale media.

‚No stone unturned’ is about cobblestones, moving, turning and discovering. It is Canyon’s engineering philosophy behind the Endurace CFR, and it also directly transfers into the visual concept for the bikes’ launch. Simply through the use of ‚Canyon Medium’. By sticking to and ‚re-interpreting‘ it – turning, moving it – these type-plays came to life, building the base for the bike’s graphic universe spanning from stickers to beer mats, displays, info cards – and culminating in a 40-page zine.

Various badge designs created for the F/W 2018 season at adidas Originals. These illustrations were exploring the fine line between legibility and cryptic deception at first sight. Taking inspiration from traditional team sports’ name and numbering, these letters were treated with heavy outlines and additional depth to be embellished on lifestyle apparel products.

The poster explores running as a physical and mental journey, centered around the message “Keep Going.” The combination of vibrant orange and blue creates a dynamic sense of movement and energy. The design focuses on persistence, suggesting that progress is built through continuous effort, even when the finish line is not yet in sight.

Custom numbers designed for adidas’s 2021 Creative Direction exhibition, revisiting the classic shirt numbers of the French national team.

A custom typeface designed for the Lionesses, England’s women’s national football team, for UEFA Women’s Euro 2025.

Inspired by roses and thorns, it draws on a symbol of England that also appears on the team’s crest.

Supergolf is a sharp, angular display typeface with no curves and a fixed cap height. Inspired by Cubist lettering from a 1926 French golf resort poster, it reinterprets vintage elegance through a contemporary lens. Fast, angular, and undeniably chic, Supergolf brings a bold edge to modern typography. As a variable font, Supergolf offers three dynamic axes—weight, width, and slant—allowing letterforms to expand, contract, and shift diagonally, all while maintaining its signature rigid geometry.

The brand’s 1990s aesthetic was revisited to create a modern, visually confident typeface that continues to represent this iconic running brand.

A custom typeface designed for the Netherlands national team ahead of the FIFA World Cup 2026.

Inspired by classic Dutch typography, its curves and details give it a contemporary feel while preserving its essence: clear, direct and unmistakably Dutch.

For Tennis Club Locarno, +MAS type challenges the visual language of sport with a custom serif typeface. Sharp, claw-like serifs echo the club’s feline emblem, combining a sense of heritage with the dynamism of tennis. Upper- and lowercase forms can be playfully mixed through alternates, while special glyphs reference the sport itself, including an “o” shaped like a tennis ball.

A custom typeface created for Nike Football’s Norway project for UEFA Euro 2024. Inspired by Viking swords and the visual language of black metal, it brought personality, a distinct aesthetic, and a strong cultural connection to the work, carrying Viking history onto the pitch.

BBC Sport asked us to create a campaign identity that captured the raw power and physicality of the Six Nations. We built a visual system that tracked the movement of the game through the camera, amplifying every tackle, run and scrum. Dynamic typography pushed and fought against the action, making every impact feel even harder. The result was a bold, energetic campaign that brought audiences closer to the intensity of one of rugby’s biggest tournaments.

This work is a typography poster about Shotokan Karate, which sport I use to practice for 9 years. I designed the traditional japanese symbols for ‘karate-do’ and ‘shotokankju’, inspired by teh iconic black belt and from the literal meaning of the characters. “Shoto” stans for pine-waves, the movements of japanese pine needles, “kara” means empty, and “te” means hand

Mountaincamp is a trailrunning camp in Austria founded by Jonas Westbrock, a friend of designer Jonas Bornhorst’s brother. Both share a North German background where trailrunning is hardly an obvious choice of sport. The rebrand develops a visual identity for Community, Performance and Adventure, combining bold condensed typography with a more restrained typeface and distinct colour worlds. “Connected by the Trail” captures the idea of bringing people, mountains, movement and adventure together.

Reset Type Studio designed a custom typeface and numeral set for C. A. Cerro’s men’s team, inspired by historic lettering hand-painted by supporters on the stadium stands. The design preserves its distinctive diagonal cuts while translating the original spirit into a contemporary system, representing both the crowd and the club’s visual history. The project was developed in collaboration with Studio Güin, who designed the jerseys.

READ US #0 was created as part of READ – Rencontre Étudiante d’arts et de design (Meetings of Art and Design Students). Founded in 2023, this student-led activist festival brings together around twenty art schools from different countries each year, through football, talks and concerts. This first issue traces the productions of collectives from the Amiens (2023), Nantes (2024) and Nancy (2025) editions, from jerseys, scarves, banners and stickers to fanzines and sports objects.

Aurora Vanchiglia Transfemminista is a football team within ASD Aurora Vanchiglia, a grassroots amateur sports association based in Turin and rooted in the Aurora and Vanchiglia neighbourhoods. The team practises football as an activity open to everyone, regardless of age or sporting ability, and especially welcomes trans people, who often struggle to find spaces where they belong amid growing discrimination. It brings its ideas onto the pitch through action and through its new match kit.

BBC Cricket briefed us to engage the next generation of sports fans without alienating their existing audience. Inspired by cricket’s iconic scoring system, we created an ASCII-style typographic language that became the building blocks for motion and 3D. Combined with a vibrant RGB colour palette and our hero font, Mono Spec, the result was a bold, energetic design system rooted in the traditions of the game, but built to capture the attention of a new generation.

Kieler Turnerbund, a local basketball club based in Kiel, has unveiled a bold new identity for its men’s and women’s basketball teams. A new emblem, custom lettering and matching numbers unite both squads as the KTB Seals and make them stand out on the court.