Corporate Publishing: Aesthetics and Design Principles in Print Media

The second session of the IGEPA Academy webinar series Crossing Dimensions is approaching on April 23rd, 2024, focusing on Corporate Publishing.

Aesthetic and design principles in corporate publishing emerge based on the medium and target audience, aligning with their information needs. The designer’s task includes creating a suitable cover, determining color codes, and establishing the layout grid. With a keen sense for images and graphics, typography, composition, and proportions, an appealing medium is crafted.

Corporate publishing is not a solitary endeavor but rather a collaborative effort. In constant communication with editors, authors, illustrators, photographers, as well as other creatives and layout artists, the team strives for nearly ideal results. Through close coordination, visual worlds are created and translated into journalistic and promotional messages.

Which aspects serve genres and target audiences? Why are font choice and typography important for maintaining and implementing corporate styles? How do you find the appropriate visual language to achieve a cohesive and distinctive visual identity?  How is serial recognizability achieved? What constitutes a successful cover?

Following Professor Lars Harmsen’s keynote, the panel discusses the opportunities and possibilities of corporate design. Regina Jäger of Jäger und Jäger in Überlingen brings her years of expertise in corporate publishing for brands and individuals, Anja Lutz talks about the beneficial provocation and promotion through the integration of art and graphic design, and Felix Kosok shares insights into political tasks and societal demands on contemporary design. Julia Kahl moderates the discussion.

Corporate Publishing: Aesthetics and design principles in print media

When?
April 23, 2024
10-11.30 a.m.

Sign up here for the webinar.

True Youth Bootlegs

True Youth Bootlegs re-examines an emblematic youth subculture in word and image, through the lens of graphic design. Published in a twin edition, each version addresses the topic according to the qualities of the respective medium. TYB comes either as a 64-page brochure  ―  or as a light, viscose scarf. Utilizing and pairing these two objects allows for shifts in perspectives on the object of interest of TYB: youth subcultures, in particular the Hardcore scene of the 1980s and 90s.

ETHOS

Cromía (Design and Applied Arts Festival) Topic: Copyright in Ecuador. Selected in the 7th International Triennial of Stage Poster – Sofia 2013 (Bulgaria). Poster that takes The Art of hand embroidery from the community of Zuleta, located in the southeast of the city of Ibarra in northern Ecuador. The textiles represent an Andean cultural tradition.

Autistic, Yet Cool

expireddog is an independent artist with a focus on stencil art, text-based art, poster design, and bad drawings.

Having been diagnosed with autism spectrum disorder, expireddog explores the topics of not-belonging, loneliness, and anxiety, often through dark humor, sarcasm, and irony combined with typography and simple line art.

expireddog’s dog is one of the biggest inspirations, and that’s why dogs often appear as main characters.

Many years ago, expireddog tried himself in photojournalism

On/Off Design

From April 17th to July 10th, 2024, the Faculty of Design at Peter Behrens School of Arts, University of Applied Sciences invites you to join On/Off Design, a series of lectures with exciting contributions on current trends and tendencies in the field of design and interdisciplinary approaches.

On/Off Design

Wednesday, April 17th, 7 pm
Valiz, Astrid Vorstermans _ How to Work Better

Wednesday, April 24th, 8 pm
Igor Grubić _ Monument

Wednesday, May 15th, 7 pm
Stefan Sagmeister _ Heute ist besser
(presented by beyond tellerrand)

Wednesday, June 5th, 7 pm
Prof. Dr. Karl Svozil _ Quantenkunst

Wednesday, June 19th, 7 pm
Dr. Doris Krystof _ Forthcoming

Wednesday, July 3rd, 7 pm
Markus Ambach _ Eine Straße

Wednesday, July 10th, 7 pm
Prof. Dr. Rainer Mühlhoff _ KI – Macht – Ungleichheit

Hochschule Düsseldorf
Peter Behrens School of Arts
Building 6
Münsterstraße 156
40476 Düsseldorf

More information here and via Instagram.

Design: Lea Dittmann, Ludwig Galla and Marvin Glosch / Supervision: Daniel Seemayer

See You Soon

“See You Soon” was a fundraiser aimed at supporting the Robert Johnson Club during the pandemic lockdown. Centered on collaboration and the interplay between music, art, and design, 16 renowned creatives were invited to contribute limited edition multiples. The keyring encapsulates themes of hope, connection, and anticipation for the future amidst the challenges of social distancing and isolation.

Sashiko Embroidery

The typeface is inspired by the Japanese mending technique called “sashiko”. The stitching technique consists of simple running stitches that also creates ornamental shapes using patterns. This way, an old piece of clothing is repaired, strengthened and embellished.
One of the sashiko pattern is reimagined as a typeface and applied on indigo-dyed fabric using an embroidery machine.

WHAT_

Studio WHAT_ creates clothing objects that are the results of our artistic research. It explores the technique of defamiliarisation in the design of physical objects and discuss the shadow spaces of reality. One of stronger results of this work is the line of Signal-Bags, which fully retains the DNA of the signal waistcoat. The waistcoat is a familiar sign of street life everydayness, where it serves the human needs. We decided to give it a new role.

OFICI

“Ofici” (job in Catalan language) is the title of the latest album by the Mallorcan group CABOT. For the cover artwork, the team worked with the concept of traces of creativity on work clothes: traces of paint, calligraphed song titles, dripping, etc. to transform everyday work into art

Type Paris 2024

Join Type Paris on 1 June 2024 to listen to international speakers representing various spheres of the world of graphic and type design!

Following the success of the first Now23 edition, Type Paris is returning to the same venue with a new lineup of art directors, graphic designers, and type designers, all passionate about good design and quality typography. Don’t hesitate to register for the Now24 conference, which brings together enthusiasts of graphic design and typography. The goal is to illustrate how typography visibly impacts the world around us. Join Type Paris in Paris on June 1st, 2024, to hear from a mix of inspiring speakers covering topics as diverse as graphic design, web design, motion design, publishing, visual identity, communication, and type design. There will be several workshops accessible to all on Friday, May 31st, and Sunday, June 2nd, 2024 as well.

Attention, Slanted readers! Unlock a €40 discount on Now24 with coupon code SLANTEDNOW24. Redeem during checkout at https://typeparis.com/now24. Offer valid until May 19th, 2024. Don’t miss out!

When?
Friday, May 31st to Sunday, June 2nd, 2024

Where?
Novotel Paris Vaugirard Montparnasse
257 rue de Vaugirard , 75015 Paris France

The featured speakers include:
Marta Cerdà Alimbau, Barcelona, Spain
Leslie David, Paris, France
Carolina Laudon, Gothenburg, Sweden
Shaun Loftman, Landor, London, United Kingdom
Raissa Pardini, London, United Kingdom
Paul Shaw, New York, United States
Jeremy Tankard, Typography.net, Cambridge, United Kingdom
Victoria and Vitalina Lopukhina, VikaVita, Kyiv, Ukraine
Violaine & Jérémy, Paris, France
Julie Galand and Baptiste de l’Espinay, Zoo, Paris, France
and many more …

Learn more about Type Paris here.

Logo and Business card for JonaX

The JonaX logo and business card was created fot a young and very successful Slovenian fashion designer. The basic idea is based on its name and the representation of its main activity, which is wool.
Therefore, the whole idea (also on the business card) is based on the holey system of knitting and the possibility of different thicknesses creating a vaguely definite shape that is part of its creative concept.

OBLQ /əˈbliːk/

OBLQ is a fashion brand co-founded by Denise Hödl and Sebastian Hemetsberger, designed to democratize the design process. Their interactive generator empowers users to create bespoke animations and visuals. By simply typing, choosing a style, and tweaking settings, anyone can craft a unique design. This user-generated art can then be printed on cotton shirts, merging personal creativity with wearable fashion in a novel way.

Call for Entries Yearbook of Type #7

It’s that time again: For the seventh(!) time, we’re kicking off our Call for Entries for the Yearbook of Type!! Very excited, we start into this process with an updated design concept, with the book concept itself still in the proven successful manner of the last six editions. The book will be published in autumn 2024 and—as always—presents a selection of contemporary typefaces from larger typeface publishers as well as smaller, independent typographers and foundries in the form of a clear, comprehensive compendium.

This time, each individual typeface in the Yearbook of Type #7 is presented on not only two, but three pages: a spread with an appealing visual specimen of the typeface that we develop to match the character of the typeface. The third page is a detailed overview of the typeface and its specifics, info about language support, styles, weights and widths, OpenType features, and detailed background information about the designer and foundry. 

The typeface catalog is followed by an index of all featured designers and typefaces, as well as an explanation of all key OpenType features. To round the content off, we will feature some insights into the world of type design and designers in the form of essays and interviews. 

The corresponding microsite of the Yearbook features all typeface that made it into the book, allowing easy browsing and direct purchase of the fonts. NEW: The microsite is now freely accessible online for everyone, and no longer protected by a password barrier for the exclusive use of book buyers, making it a well-organized online library of the newest high quality typefaces. Moreover: All micro sites of the last editions are now also available for free for the public!

The informative presentation of the typefaces—in the book as well as online—serves graphic designers and agencies as a source of inspiration and can be a big help with selecting the right typeface. As a catalog and reference work the Yearbook of Type is also of interest to all those who are interested in the contemporary world of typography and the latest in typeface design.

We are looking forward to another great edition with you!

Conditions for Participation:

It is possible to submit several typefaces as well as custom fonts. Latin and non-Latin typefaces are most welcome! Every submitted typeface must have been published within the years 2022 to 2024. Typefaces can be submitted via our website until May 16th, 2024.

Are you an author in the field of typography? We also accept submissions for essays by mail.

To produce a book like this costs a lot of money. We are convinced that it is sustainable and offers real added value, so it will cost approx. 48.– € gross in sales to make it affordable for as many people as possible. Therefore, and in order to keep the quality high, we ask the participants of the book to cross-fund their participation with a small production cost contribution (even then, there will be a selection). This is intentionally kept low in order to allow many designers to take part and only generates a small part of the total costs of such a project. Moreover, for each submitted typeface, you will receive a 100% discount code before the release of the Yearbook of Type 7. With this, you can order one free book from the Slanted Online Shop per font. Books will no longer be automatically sent at its release. Shipping costs apply.

It is especially important to us to give a young generation of type designers access to participation. We therefore offer students (proof required) a 50% discount on the regular price. The quality of the submitted typefaces will be reviewed by a curated board of professional, independent type designers. This year we receive support from the team of Blaze Type again.

Please note that we reserve the right to reject submissions if they do not meet our quality standards (coherence within the glyphs, technical aspects, originality, extension, context, etc.). We want to ensure a constant quality of content. Therefore we check every application carefully and get back to you with personal feedback.

Early Bird rate (EB) (+ VAT) available until April 25th, 2024
Regular rate (R) (+ VAT) available until May 16th, 2024

1 typeface: € 249.– (EB) / € 269.– (R)
1 typeface + 1 Instagram story: € 279.– (EB) / € 299.– (R)
2 typeface + 1 Instagram story : € 499.– (EB) / € 539.– (R)
3 typefaces + 2 Instagram stories: € 729.– (EB) / € 789.– (R)
4 typefaces + 2 Instagram stories: € 949.– (EB) / € 1,019.– (R)
5 typefaces + 2 Instagram stories: € 1,149.– (EB) / € 1,239.– (R)
6+ typefaces + 3 Instagram stories: 20% discount at a unit price of € 279.– (EB) / 20% discount at a unit price of € 269.– (R)

25% discount on additional Instagram (125 K followers) features:
– additional booking of 1 Instagram post = € 300.– (instead of € 400.–)

HOW TO reserve and book a space:
1. Send an email to [email protected] with the number of typefaces you would like to submit and links or samples of each, so we can review them and get back to you.
2. Receive a purchase link for your typeface spot(s).
3. Now your space is booked. We’ll get in touch with more information about the upload.
4. Upload the requested files and information until May 16th, 2024 (latest!) and you will be guided step-by-step through the process.

PARTICIPATE

KD26 A

KD26 A is a handmade kimono, designed and created by fashion designer Korinna van Balkom and graphic designer Daan Rietbergen. A unique, typographic artwork made from a upcycled 100% wool blanket in which the lowercase letter ‘a’ is integrated. Accompanied by a grid, the shape of the letter moves repetitively from right to left. This makes the structured shape dynamic. The grid and movement are integrated into the kimono by using an enlarged and self-developed ‘tufting technique’.

Pedro Soli-Shirt

Pedro is a typeface designed in 2022. It has a kind and including spirit and with their solidarity shirt Büro Gestalten wanted to express all of Pedro’s formal and principal character. For kindness with every fibre. (10 % of all income of shirt sales was and will be donated to #leavenoonebehind2020)

FOOTWEAR FONT

Shoes carry symbolism. They represent journeys, identity, and personal stories. Each shoe type (heels, boots, home slippers, etc.) has its own connotations.
Transforming shoes into letters is hoping to symbolize the paths we walk, the steps we take in life, and the diverse experiences we encounter. This quirky fusion of “real” footwear and abstract letters is also aiming to spark curiosity and challenge typography’s conventions.

Freistil – The Book of Illustration

For more than 20 years, Freistil – The Book of Illustration has supported and showcased the developments of the graphic illustration scene. The exceptionally produced book serves as a platform for the stylistic range, a launching pad for new talents, and a barometer of current trends and techniques. Over these 20 years, the world of illustration has undergone rapid and intensive changes. New technologies, cultural shifts, and the globalization of the communications industry have contributed to greater diversity, dynamism, and innovation. However, despite its increasingly massive presence, especially in digital media, illustration remains focused on what has always characterized it: helping to present complex ideas simply, sparking curiosity, telling stories, and sometimes even shaping identities. Its individuality and direct accessibility will continue to make it a fundamental component of communication between people.

Three years after the last issue, Freistil 8 will be published at the beginning of 2025 with the best illustrators in the industry and exciting texts on the role of illustration in the current environment. Each illustrator will have a double-page spread featuring their work, contact details, references, and a statement about their personal view of the future of illustration. If you would like to be one of these illustrators and become a part of Freistil 8, please apply by August 31th, 2024!

All information and the Call for Entries can be found here!