Sefsaf – Arabic education center

Sefsaf is an education center that improves Arabic language among American diploma students in Egypt. Sefsaf posters include foldable poster with the full touchpoints, promotional posters,and Arabic grammar posters, which their layout was inspired by the circle grids found on medieval Islamic astrolabes. Sefsaf education center was done as a group project in Global Communication Course I in the 6th semester by the group members: MennatAllah Tarek, Nada Ali, and Sarah El-Sharkawy.

Street Cats

Cats are everywhere in Cairo! This zine based on the satirical narrative of ‘What if cats took over’. Many Egyptians hold exaggerated fear towards street cats; what if cats were actually thugs that terrorize and overtake the streets of Cairo? The theme of trespassing, survival, and fear is illustrated by picturing cats as thugs, but it also shines light on the struggles of street cats.

The Egg

This is a heartfelt reminiscence about a grandmother who would always play a cherished game called (The Egg), a game that brought joy to every visit. The simple yet delightful game involved a five-part song, with a finger taken down with each line until all fingers were down, ending in laughter. This cherished memory stayed meaningful even after her passing and was later shared with a younger sibling, becoming a beloved part of their childhood.

Glory Of Arabs

This publication showcases the contemporary cultures of Arab countries, aiming to reflect their true image and current realities. Through interviews with 22 artists and photographers from 13 nations, it documents the diverse creativity and cultural expressions shaping the modern Arab world. The project seeks to challenge stereotypes and provide an authentic insight into the region’s vibrant and evolving identity.

Planet Cairo

A fun poster designed for @habashtakanatmag’s competition, inspired by “the visual chaos that is Cairo.” The challenge invited artists and designers to create a spontaneous, last-minute poster reflecting their unique perception of the city. This submission draws inspiration from the surreal, almost otherworldly character of Cairo — as if it exists in a galaxy of its own — earning it the title “Kawkab El Qahera” (Planet Cairo).

Berlin23 Type Experiments

This booklet is a collection of scans from my sketchbook, created during my time in Berlin. The Arabic lettering is inspired by the city’s graffiti, blending the bold, raw energy of Berlin’s streets with the beauty of traditional Arabic script. It’s a personal exploration of how two different cultures and art forms can come together in a unique and creative way.

FISHEYE Production branding

Fisheye studio is a production house based in Mansoura, Egypt. The studio focuses on production services and content creation, made with Gen Z minds who wants to seek a unique + authentic look.

The fishes in logo represent the “finger frame”, it’s when you make a frame with your fingers to see through that frame. The negative space is in 16:9 ratio, which is most used ratio for screens, divided by 3 represents “rule of third”. The three arabic dots represent the three co founders of studio.

Tell me a Mawwal – احكيلي موَّال

The project is a visual representation of the narrative mawwal “Aini Ra’et Taira” by Mohamed Farahat, which describes the chapters of a failed relationship caused by betrayal. The project outcome is a video displaying nine narrative mawawil along with a publication of a small Leporello. The visuals used are metaphors to connect the typography and translate the emotions of the mawwal by experimenting with typography using different materials and techniques (cyanotype, clay, cymatics, etc.).

1 Year Of Military “Self-Portrait”

The artwork captures a moment of transition. Ahmad deliberately included official markings and stamps, viewing them not just as administrative details but as symbols of the process and the reality of this pivotal shift. His expression conveys introspection, uncertainty, and anticipation, reflecting the emotions he experienced at the time. The piece explores themes of stepping into the unknown, balancing individuality with collective duty, and discovering growth in unexpected places.

The branding and official poster for ‘Cairo International Art District III’

The identity draws inspiration from the vibrant energy of Downtown Cairo and its posters (with paper tears and overlapping prints), the landmarks of Downtown (like Talaat Harb’s statue), the elegance of Egypt’s royal colors, and the timeless allure of Egyptian vintage posters, prints, and its textures, encapsulating our rich cultural heritage.

Man of the match, Wegz! from “Celebrating and embracing the succes of Egyptian artists”

Wegz made history as the first Egyptian singer to perform at the FIFA World Cup Final, captivating the audience at Lusail Stadium in Qatar during the 2022 tournament. Ahmad’s created this illustration to celebrate Wegz global achievement. It also highlighted the rise of Egyptian artists as part of a new wave, who have faced criticism and hatred for their artistic works and unique way of expression.

Marwan Mousa and Afroto in London and Berlin from “Celebrating and embracing the succes of Egyptian artists”

Marwan Mousa and Afroto in London and Berlin. I created an illustration to celebrate their global achievement. It also highlighted the rise of Egyptian artists as part of a new wave, who have faced criticism and hatred for their artistic works and unique way of expression. Their fresh voices and unconventional lyrics, which differ from traditional music, have caused them to clash with society and old Egyptian traditions.

Telk Qadeya

This poster highlights the issue of double standards in how people react to global issues, focusing on Palestine. Inspired by Cairokee’s song *”Telk Qadeya,”* it explores the inconsistency in empathy and action, urging viewers to reflect on the importance of justice and standing firm against oppression, no matter the context or location.

Decycle

Decycle seeks to address the environmental crisis of textile waste and the efforts done in Egypt’s fashion industry. By blending upcycled materials, particularly denim, into statement pieces, the project highlights the value of sustainable fashion. Its dual approach combines a newspaper publication to educate on sustainable practices with creative experiments that transform discarded fabrics into meaningful fashion statements, encouraging conscious consumerism and challenging fast fashion norms.

Zomorroda

Inspired by Kawkab Zomorroda, a “for girls only” segment on the Arabic cartoon channel Spacetoon, Zomorroda is an antithesis to a childhood shaped by binary constructs. Amethysts and liquid greens paint an alluring and forbidden world, where colour pools like memories in motion. Through gleaming lights and ambiguous forms, Zomorroda represents access to a world once gatekept.

Wegz’s concert in London from “Celebrating and embracing the succes of Egyptian artists”

Following the success of Wegz’s concert in London, I created an illustration to celebrate his global achievement. It also highlighted the rise of Egyptian artists as part of a new wave, who have faced criticism and hatred for their artistic works and unique way of expression. Their fresh voices and unconventional lyrics, which differ from traditional music, have caused them to clash with society and old Egyptian traditions.

Hours later after posting it Wegz liked and appricated it.