“بدل ما اقول للعمده يا سيدي .. أعمل الحاجه بأيدي”
” Instead of waiting for the mayor to make things done for me, I do it myself with my hands “
This quote inspired me to create this poster, as I often notice how people tend to wait for someone in a higher position to accomplish things for them, believing it will bring quicker results. Meanwhile, those who take small steps themselves often achieve their goals much faster.
“Dhamma Collective” is a transformative project in Cairo that is set to restructure the local music scene by promoting alternative electronic and club music while predominantly supporting female DJs and allies. The Identity reflects intimacy, fluidity, and transmutation.
Imagine a little solace is an exploration of the nature of day to day life and where people find beauty in it. This project is an endeavour in indulging a curiosity to find where the everyday lives of people intersect. To me, day to day life holds its beauty in its collectivity. The way people move together in the same directions to go somewhere, in the act of someone dropping something only for someone else to come along and stumble upon it.
This book was born out of a journey—a quest fueled by passion and curiosity—to explore and document the various species of butterflies found in Egypt. A total of 63 species have been recorded and illustrated in this guide. Butterflies of Egypt aims to reignite love and fascination for colors, nature, and the local environment, while encouraging people to the admire and appreciate the beauty and environmental diversity and perhaps recognize the importance of documenting it.
This is a RIZO printing experiment done in a workshop by RIZOMASR STUDIO. It serves as a tribute to the resilience of those in Gaza Strip, who, despite enduring immense loss, continue to inspire us with their strength, patience, and resistance. This Ayah from the Quran acts as a reminder for all of us of our true mission in this world to stand strong and support one another against oppression.
In Islam, we only have two major holidays which we celebrate. Eid Al Fitr and Eid Al Adha. For both those holidays, we are encouraged to go all out with our celebrations, wear our best clothes, give out money, eat the best food, and gather families and friends to celebrate. Starting the day with the Eid prayer that is followed in Egypt by giving out a “Eideya” which is a small amount of money given to children of the family or even children on the streets.
Hibrayer is a month long challenge that happens on instagram and provides a list of 28 arabic words to turn into lettering pieces and share online during the month of February.
I often take it as an opportunity to practice sketching iterations as part of my daily routine for the entire month, for 2023’s challenge I turned all my sketches into a poster that lays out all the sketches for every word throughout the month. Some look done and polished, and some look like half-cooked ideas.
Inspired from the captivating Mamluki hexagonal tiles in Cairo and Syria, this scarf design highlights their distinctive illustrative style, characterized by meticulous hand-drawn details that transcend conventional geometric patterns. The aim of the project is to foster awareness and appreciation for the exceptional richness and diversity of these tiles.
Album Art Cover
This is an artwork for a track by the artist Zein El Arfeen for his debut.
The track centers around The poem “Moutlefy” by Ibn al-Farid which is one of the most celebrated pieces in Arabic Sufi poetry. It reflects themes of divine love and spiritual longing. The artwork is a reflection of the haunting and electric sounds weaved with the whimsical and ethereal words of the poem.
“Imagine being on the wrong side of a genoc1de”
This comic tells the humorous story of two doormen in Egypt, Bor3y and Bo2loz, who work in the same apartment building in Garden City, Cairo. Each day, they engage in a friendly rivalry, vying for the favor of the building’s residents and competing for tips. As they try to outshine each other with clever antics and charm, their antics lead to a series of amusing, sometimes chaotic, encounters.
Sleep paralysis is a brief state of being unable to move or speak while falling asleep or waking, sometimes accompanied by vague hallucinations some experience a bird watching, a faint breeze, or a feather-like touch. These moments blur reality and illusion, leaving one to wonder: is it real, or the mind’s way of waking up faster?
This illustration visualizes the surreal nature of that experience.
This typographic poster celebrates the vibrant street sellers of cairo, who call out robabekya, offering to buy used goods. Through dynamic typography, the design captures their unique calling, highlighting the essence of community and resourcefulness in urban life.
Fan art poster for the Egyptian show The Assassins (الحشاشين), studying Hassan al-Sabbah as a character and exploring Shi’a art.
Khat Masr is a display font designed to use for city gates. As we start to implement Screen signage we tend to choose normal and boring typefaces but khat masr is designed to be eye catching yet shows and emphasize on the beauty that the person entering the city will see. Khat Masr, a captivating display font, is inspired by the beauty of Egypt. Created for city gates and signage, it breaks away from mundane typefaces. Its design reflects Egypt’s rich history.
An imagination for a character from the fifties of the last century. We can call him “Nyazi Abu Al-Ashnab Pasha,” who is one of the notables of Abu Al-Ashnab family. And here we see him wandering around his beloved, who, through her beauty and the beauty of her eyes, has turned into a star in his eyes, radiating beauty and vitality for him.
The calligraphy was initially created by the designer for a platform called Fairouzism, and later, the artist decided to turn it into a poster.
This typographic scarf holds the Palestinan poet, Mahmoud Darwish’s quote, which translates to “I came but I did not arrive, I have arrived but I didn’t return”. The quote is mirrored to reflect the dilemma discussed by Darwish and reflected in his quote.
Wordplay for the method of preparing
feteer. The typography is inspired by the stretched lines of the dough.
Just like a sailor lost at sea relies on the North Star to guide them back to safety, this project encourages individuals, to seek guidance from God. In the vast ocean of life, with its currents of uncertainty and the ever-present risk of losing one’s way, turning to God provides a steady beacon of hope and direction. Offering solace, strength, and a clear path forward.
One of the comforting verses of the Qur’an for those who have lost someone dear to them: “ Rather, they are alive with their Lord, receiving provision.”
My professor used to say that intention makes habit an act of worship