Content Strategy Workbook

Use the Content Strategy Workbook and Content Canvas to create a content system that attracts the right people to your website, engages them to take action, and inspires them to come back for more.
What's included?
Content Strategy Workbook
The Workbook provides a guided process, structure, and hands-on activities to help you and your team develop a content strategy that makes sense for your or your client’s brand. Activities go from defining target personas and performing a content audit to publishing, promoting, analyzing, and optimizing content for conversion and SEO.
Content Canvas
The Content Canvas will enable you to uncover and centralize all the core components of your content system and will serve you as a roadmap for success.