How Communication Design Works. Principles, Inspirations & Challenges

The professional field of communication design is undergoing radical changes: An excessive flood of information, artificial intelligence, social media, easily accessible graphics tools, efficiency and cost pressure – all of this is putting pressure on communication designers, as a result of which they hardly have any time to think about their own actions. But more than ever before, the circumstances warrant a broad education and require us to think beyond the confines of our own profession.

The manual How Communication Design Works responds to the current situation in order to reconcile the discipline’s societal relevance with professional practice. Using examples and implementable suggestions, the authors worked out what really matters in visual communication today. They describe the interlinking of a wide range of fields along with their far-reaching consequences and take a close look at the current challenges. In addition, they examine the criteria that make up good design in great detail.

The theme that runs through the entire book is as follows: Communication design is always the result of the mindset of the people who operate within it. They decide how their actions influence communication, what values it conveys, and how we experience the world around us.