Macht Marke. Wie Kreative Zukunft gestalten

The digital transformation poses unprecedented challenges for brand makers and the creatives who accompany them. Excessive demands are becoming the default mode of our time. Certainties waver. Decisions have to be made in the face of great uncertainty.

More than almost anything else, brands are able to become a source of meaning, a binding factor and a shaper of a company. Because people are looking for orientation and meaning. Trust is the currency of our time. Regardless of whether it’s a large corporation or a small business, your own studio or an agency, organization or citizens’ initiative - brand is the compass in confusing times.

Lucas von Gwinner and Dirk von Gehlen provide in Macht Marke. Wie Kreative Zukunft gestalten an introduction to the powerful instrument of the brand that is suitable for everyday use. For creative people who shape the future.