Molecular Typography Laboratory
Please note: This is a pre-order only, the book gets shipped once published in January 2025
Molecular Typography Laboratory by Kobi Franco is a speculative research project that delves into experimental typography, exploring the intersection of function versus aesthetics and content versus form. This pseudo-scientific study operates on the premise that Latin and Hebrew letters possess a molecular structure, examining how this assumption can be applied to alphabets and languages. It is an interdisciplinary endeavor that bridges the gap between design, science, and language.
The research is a deep and comprehensive exploration of the concept of “molecular typography.” It involves a series of over 150 tests, each designed as a structured “game” where Franco defines the rules, sets the stage, and selects the participants. These tests have led to the identification of 11 key themes: foundations, language, gender, formula, weight, 3D, gravitation, generative research, color, word play, and the relationship between type and image.
The book features four illuminating essays that provide historical, cultural, and academic insights into typographic research.
Slanted Publishers
Kobi Franco
Kobi Franco
English, Hebrew
224 pages
Munken Print White 1.5 115 g/sm (Inside), 300 g/sm (cover)
Dust jacket, open thread stitching with black thread
Offset printing with spot colors, NINO Druck
978-3-948440-79-4
1/2025