NFC

The New Fashion Container project was born and sharpened in 2020 while we were witnessing a tremendous shake up of our values and expectations in the (fashion) industry. It is based on 11 concepts—those concepts are the new language fashion needs. The NFC Project is connecting people, cities, ideas from all over the world thanks to the digital. Drawn from notes at a special moment in history, this “notebook” is a document that points to the future.We need to be critical. We can and we must build a more balanced fashion industry.

Linda Loppa is a honorary doctor of University of the Arts, London, and founder of Linda Loppa Factory with 50 years fashion industry experience. For The New Fashion Container project she invited 22 personalities from fashion and beyond to contribute on concepts for the future of fashion. With illustrations by Max Anish Gowriah.