Olympic Games. The Design

Can there be a more monumental and exciting challenge in the design sector than the creation of an identity for the Olympic Games? Each host city requires its very own and unique image in which national identity and international trends are merged with the Olympic spirit of friendship, solidarity, and fair play.

Olympic Games – The Design presents for the first time a chronological overview of the visual identity of all Olympic Games. In addition to information about the respective Olympic Games and their designers, the author Markus Osterwalder has compiled around 6,000 images that give a comprehensive overview of the design identities of all Olympic Games such as emblems, mascots, sports and signage pictograms, typefaces, medals, uniforms, admission tickets, posters and, of course, the Look of the Games.