The Digital Shift

The Digital Shift is changing the world as we know it. Previously unimaginable technological possibilities are already in motion – or just around the corner. The rise of Artificial Intelligence will create new business models, products and services. But in order to establish a new global prosperity paradigm, the industry must finally start thinking radically from a human perspective. Artificial Intelligence must become civilized. Artificial Intelligence must complete a transition, to what we call Personal Intelligence. Whereas it is currently a tool used only by the elite, Artificial Intelligence must become a tool for everyone. As a consequence, the discipline of design will take on a prominent role in the personalisation of Artificial Intelligence. How do corporations adjust to this new personalised technology? To move corporations forward, Christian von Reventlow & Philipp Thesen, have developed series of radically new, human-centered methods and models, delivered in this fascinating book The Digital Shift.

As Chief Innovation Officer and Chief Designer at Deutsche Telekom, Von Reventlow & Thesen have analysed the societal repercussions of the increasing adoption of AI. During the past five years, the duo has shifted Deutsche Telekom from being infrastructure-led to being design-led, placing empathy and humanity at its core. By fostering one of Europe’s largest design teams, the two have gained deep understanding of how artificial intelligence works within the public domain, and how it leaves an impact on millions of users every day.