Rid the Grid
Women in Swiss Graphic Design 1900–1980
Since the late 19th century, numerous women have pursued careers in graphic design, contributing to a wide range of creative fields, including poster design, book illustration, advertising, packaging, toy design, and typography. Many of these women established their own studios and worked with renowned clients. However, despite their significant contributions, many female graphic designers have been overlooked in the history of design, and their biographies and works have largely faded into obscurity. The exhibition Rid the Grid seeks to bring these forgotten pioneers back into the spotlight. Rid the Grid showcases the diverse work of twelve female graphic designers who launched their careers in Switzerland between 1900 and 1980. Additionally, an outdoor poster exhibition highlights the work of twenty more female graphic designers.
Among the featured designers are Maja Allenbach, April Greiman, Helene Haasbauer-Wallrath, Dora Hauth-Trachsler, Ursula Hiestand, Anna Monika Jost, Lora Lamm, Warja Lavater, Thérèse Moll, Nelly Rudin, Rosmarie Tissi, Lill Tschudi, and many others.
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