Sarının İzi

We designed the communication campaign, motion graphics, social media posts, promotional materials, and exhibition graphics for the Sarının İzi event, which turns iconic yellow Ytong packaging into canvases and construction sites into open-air galleries.

Sarının İzi begins as an urban art intervention with works by artist Meltem Şahin, illustrator Burak Beceren, and the versatile design studio Piknik Works spreading across Istanbul, all based on Ytong’s iconic yellow packaging. The creative con