Schrift. Wahl und Mischung
by Kai Büschl and Oliver Linke
Today we would like to introduce you to the publication Schrift. Wahl und Mischung by Kai Büschl and Oliver Linke that can guide you in deciding on the right typeface for your next design project.
Again and again the same question: Which font is the right one for my project? Oliver Linke and Kai Büschl, both type experts and type designers, have created a comprehensive work that systematically approaches the topics of font selection and font blending, and offers well-founded assistance. How to correctly assess aesthetic, functional, technical, but also legal aspects and thus professionally select and combine fonts is explained in detail and with many examples for the first time in the book Schrift. Wahl und Mischung.
From an examination of letterforms to stylistic history and classification possibilities, Schrift. Wahl und Mischung lays the foundations that will enable you to recognize the impression and character of a typeface and thus make the right choice. To be able to select the right typeface, you need to understand the requirements that different areas of application, such as linear reading, brand typography, or commercial typography, place on the typefaces to be selected. This will enable you to argue your case to colleagues and customers with well-founded criteria! Font mixing is not a secret science! This book provides you with the necessary knowledge about proportions and typeface history. The authors use examples to show you the requirements for font blending and the methods you can use to achieve a successful combination.
Kai Büschl studied communication design and now runs his own design studio. He started his self-employment as a designer and illustrator, and now teaches at various universities. Oliver Linke studied communication design and art history and now works as a designer, consultant, and teacher.
Schrift. Wahl und Mischung
Publisher: Rheinwerk Design
Author: Kai Büschl, Oliver Linke
Release: 2021
Volume: 399 pages
Finishing: Hardcover, thread stitching
Format: 21 × 28 cm
ISBN: 978-3-8362-6171-5
Price: € 49.90
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