Shooting for the Stars
ADC Design Talk: Richard Danne Book Launch
Last week we had the great opportunity to attend an ADC Design Talk while being in New York City: the book launch of Shooting for the Stars by design legend Richard Danne, who captured his life’s work in a comprehensive book.
Richard Danne is best known for co-creating NASA’s iconic “worm” logo, a minimalist masterpiece that has left a lasting mark on modern design. His pioneering work spans decades, with notable projects for organizations like FIT, Paramount, and AT&T, showcasing his visionary influence on visual culture. At the event, Danne shared insights from his groundbreaking career, which has left a lasting impact on modern design, along with humorous anecdotes and personal insights.
What left a special impression was his answer to the question of what he (as a designer) does NOT want to do anymore (after he has listed all the things he would still love to do): he does not want to stop. Even after 90 years in this world and many eventful years in the creative industry, he has no intention of stopping and putting an end to his creative career.
As a former president of AIGA and a tireless advocate for the power of design in business, Danne’s work has inspired generations of designers. Shooting for the Stars honored his enduring legacy and the profound influence he continues to have on the world of design.
The One Club for Creativity supports and celebrates the global creative community, believing that creativity drives business success. It fosters spaces for writers, designers, technologists, and artists to thrive, promoting diversity and collaboration. By connecting established leaders with emerging talents, the organization nurtures growth and innovation. As a non-profit, The One Club reinvests all its resources into inspiring and strengthening the creative world. Thanks for having us!
