Slanted in Stockholm: Paul & friends

When visiting Stockholm in the summer of 2021, we took a close look at the contemporary design scene. We were happy to meet great designers from the local creative scene, among them Magnus Gustafsson!

Paul & friends was founded in 1991 and is a multi brand retail and online store located in Stockholm. It has since then become a destination for a curated selection of their own ready-to-wear collection, well known Swedish and international brands. With recognizable shop-setting people feel very comfortable and notice the sense of personal touch within the brand selection, interior, and also the customer service.

Magnus Gustafsson’s work can be found in the Slanted Magazine #39—Stockholm. Additionally we shot a video interview to talk about their attitude and view of things. Take a look at our new issue and the video platform to encounter new ways of design thinking!

Portrait and studio photography: © Thomas Mandl