crEATe.

»crEATe. Eating, Design and Future Food« fasst Beispiele aus der Nahrungsmittelindustrie zusammen: Von Produkt Design über Industrie Design bis hin zu der Innenausstattung von Restaurants und Hotels.

Gegliedert ist das Buch in die folgenden sieben Kapitel: Food Activists, Wholehearted, Smart Food, Packaging, Food Spaces, Typologies, Future Solutions.

Auch wenn man jetzt nach den Feiertagen und Silvester eigentlich genug vom Essen hat: Essen und Ernährung – zwei Dinge, die ohnehin eine zentrale Rolle in unserem Leben spielen – erhalten in den letzten Jahren eine neue Bedeutung. Es ist wichtig, wo und was man ist, Fast Food oder Bio, wo ein Produkt herkommt und wie es auftritt... . Auf letzteres weist das Buch explizit hin, denn: zeitgenössische Designs sind heute häufig erstklassig.

Der Inhalt der Publikation basiert auf der Forschung von »The Future Laboratory« über »Future Food«-Entwicklungen. Der Verlag Die Gestalten stimmte seine Untersuchungen damit ab und weitete sie aus um diese Sammlung zu veröffentlichen.

_About crEATe
Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. crEATe. investigates recent trends and visual developments within food, design, hospitality and packaging design. Based upon research by trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory, this sourcebook documents and illustrates manifold examples and concepts that are the driving forces in contemporary food, both influencing and inspiring today’s visionary chefs, designers, and consumers.

Six extensive chapters shed new light on the central topics and various approaches relevant in contemporary food with incisive texts including profiles of visionary creatives accompanied by visuals. The book starts by examining the treacherous landscape of food politics with environmental and production concerns in “Food Activists”. It then explores the return of “Wholehearted” home-style cooking, the sophisticated choices of nutritional “Smart Food” and “Packaging” confronts new challenges in delivering high impact aesthetic and brand experiences while being cost effective and sustainable.

The concepts and interior design approaches of “Food Spaces” also encompass luxurious canteens, cooking laboratories and store designs. The various attitudes of people towards food are defined in “Typologies”. Finally, crEATe. further explores “Future Solutions” by illuminating emerging that will follow, illustrating how food will look in the future as well as how we will respond to it emotionally and aesthetically.

Portrayed in striking ways, the multifaceted examples in this informative volume range from product design, industrial design and the interiors of restaurants and hotels to branding and consumerism. crEATe. surely indicates how food is gaining new meaning in our lives as well as in top-notch contemporary design.

_Facts

crEATe.
Eating, Design and Future Food

Editor: Chris Sanderson, Martin Raymond, R. Klanten, S. Ehmann, S. Moreno
Sprache: Englisch

Veröffentlichung: November 2008
Preis: € 44,00
Format: 24 x 28 cm
216 Seiten, Hardcover
ISBN: 978-3-89955-231-7