Dekalb
Heute präsentieren wir Euch die neue Schrift Dekalb des New Yorker Typedesigners Pablo A. Medina. Zur Feier der heutigen Veröffentlichung gibt es exklusiv für Slanted-Leser einen Special Code über 20% Rabatt beim Kauf der Schrift.
Die Idee zur Schrift entstand 2013, durch die Inspiration von Straßenschildern, Wandbildern und Graffiti in Dekalb und Wyckoff avenues in Bushwick, Brooklyn. Die durch eine Crowd-Funding Aktion ermöglichte Familie, funktioniert als starke Displayschrift mit visuellen Bezügen zur New Yorker Urbanität.
Hier gibt es zusätzlich noch einen kurzen Film zur Schrift.
Foundry: Psy Ops
Designer: Pablo A. Medina
Publishing date: May 8, 2017
Styles and weights: Light, Light Italic, Light Shade, Regular, Regular Italic, Regular Shade, Ultra, Ultra Shade
Price per style: $ 35 ($ 28 with promo code discount)
Price per weight: $ 35 ($ 28 with promo code discount)
Price whole family: $ 220 ($ 176 with promo code discount)
Discount code 20% off: SLANTED-0517
The idea for the typeface Dekalb was born in 2013 after a day of photographing signage, murals and graffiti around Dekalb and Wyckoff avenues in Bushwick, Brooklyn. The initial drafts of the letterforms that I drew that day were first made into a single ultra-weight font. Originally called Bushwick, the font made its first appearance in Sneaker News Magazine as a custom display typeface. I decided to run a crowd-funding campaign for it, mostly to offer pre-orders, but also to elicit some grassroots support so I could expand the font into a larger family. The campaign was a success having received a considerable amount of pre-orders, donations and write-ups in New York’s Metro News, Paper Magazine and Brooklyn Magazine. Shortly before releasing the font, I decided to rename it Dekalb, after the charming and steadfast avenue in Brooklyn. After four years of blood, sweat and even some tears, it’s finally finished.
