Logo Life & Logo R.I.P
Der niederländische Verlag BIS Publishers hat zwei neue Bücher herausgebracht, die sich mit der Thematik des Logos befassen. Der eine Titel Logo R.I.P, bereits in der zweiten aktualisierten Version, handelt von alten weltbekannten Logos, die durch eine Redesign abdanken durften, während sich Logo Life mit 100 verschiedenen Logos und deren Entwilcklung über die Zeit beschäftigt.
Logo R.I.P
Pressetext: A fully revised and updated edition of Logo R.I.P. will be released in September 2012. The core thesis of Logo R.I.P. is that defunct logos that were once an integral part of our visual culture and our lives are worthy of commemoration, or even preservation. Many of the included trademarks may be regarded as icons of their time or international design classics.
In this updated edition, the logos of Abbey National, AT&T, DSM, Kodak, Lucent, Rover and Xerox are added to the logo graveyard – a selection that includes some of the past century’s most resonant graphic symbols, such as BOAC, British Steel, CCA, NASA and Pan Am. Each entry includes a short, yet comprehensive, design and cultural history to ensure that although these logos may be gone, they are not forgotten.
The First Edition of Logo R.I.P, from 2003, received much critical acclaim and won several design prizes. The book presently features in the prestigious international exhibition “Graphic Design – Now in Production” co-organised by Cooper-Hewitt, National Design Museum, New York and the Walker Art Center, Minneapolis. Logo R.I.P. includes a foreword by design luminary Gert Dumbar and is reissued in a gold gilt-edged edition.
Logo R.I.P
Herausgeber: The Stone Twins
Gestaltung: The Stone Twins
Verlag: BIS Publishers
Veröffentlichung: 2012
Umfang: 192 Seiten
Format: 12 x 17 cm, Hardcover
Specials: Goldschnitt
ISBN: 978-90-6369-290-2
Preis: Euro 17,-
Logo Life
Pressetext: Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton...a mind forever voyaging through strange seas of thought...alone”, with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones.
In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising.
Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.
• 100 logos, 100 brand historie
• How the worlds most iconic logos evolved
• Loaded with visual eye candy
Logo Life
Herausgeber: Ron van der Vlugt
Gestaltung: Ron van der Vlugt
Verlag: BIS Publishers
Veröffentlichung: 2012
Umfang: 326
Format: 22,6 × 16 cm, Hardcover
ISBN: 978-90-6369-260-5
Preis: Euro 24,-
