Outside the Box
Handgezeichnete Verpackungen erfreuen sich in vielen Bereichen großer Beliebtheit. Gail Anderson hat nun ein Buch herausgegeben, in dem sie sich ganz diesem Thema widmet und Arbeiten von vierzig Schriftgestaltern, Illustratoren und Designern aus der ganzen Welt beleuchtet. Unter anderem beinhaltet das Buch interviews mit kleinen independent-Unternehmen, wie Martin Schmetzer in Schweden so wie weltbekannten Studios wie Pentagram oder Sagmeister & Walsh, die wir auch während unserer Redaktionsreise nach NYC für das Slanted Magazin #26 – New York besucht haben.
Pressetext: From passing trend to established metier, hand-inscribed packages draw their inspiration from the kitchen table jams, jellies, and liquors that were once appealing quaint and now are professionally appealing. – Steven Heller
In a world where everyone has access to fonts and computers, hand drawn type gives an artisanal quality and character to packaging. Now experiencing a global resurgence, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drinks. in Outside the Box, Gail Anderson pulls back the curtain on the working process and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, product spotlights, and process sketches. In the foreword, Debbie Millman writes:
“What is contained in this book is both beautiful and enduring. Yes, these packages are printed, but that is the allure of the hand-drawn package: it is a magical combination that reconciles the duality of printed word and painted face, creating something thet is real and well-intended. For the first time ever, Outside the Box focuses on the makers behind the typography and package design. The artists featured here are no longer anonymous; their work is very much beloved. The results present products with an enduring, uniquely human spirit.”
Broken down by type – DIY, art, craft, and artisanal – this book includes interviews with small, independent firms, like Martin Schmetzer in Sweden, and well-known international studios, like Pentagram and Sagmeister & Walsh. Highlighted products include Topshop Make Up, Jameson Whiskey St. Patrick´s Day, Coca-Cola Tet, Perfetto Pencils, and even behind-the-scenes sketches of Outside the Box itself.
Outside the Box
Herausgeber: Princeton Architectural Press, Gail Anderson
Gestaltung: Anderson Newton Design
Editor: Tom Cho
Umfang: 256 Seiten
Format: 20,5 x 25,5 cm
Veröffentlichung: Oktober 2015
ISBN: 978-1-61689-336-1
Preis: $ 40
