Typography Essentials – 100 Design Principles for Working with type

Bekanntlich macht Rockport eher gefällige, wenig polarisierende Bücher. Die Autorin Ina Saltz (> siehe auch Slanted Ausgabe #8, Tattoo-Strecke "BodyType") führt die Leser ein in den Umgang mit Typographie. Anhand von Beispielen von Arbeiten alter Bekannten (wie z.B. Marjan Bantjes > siehe Slanted #6) und uns im europäischem Raum ganz unbekannten Designern wird die Basis typographischer Gestaltung erläutert. Sicherlich kein Werk für Experten. Eher für diejenigen, die wenig Ahnung haben oder einfach mal sehen wollen, wie amerikanische Typo in Gebrauch aussieht.

Rockport, 2009
Hardcover
208 Seiten
ISBN: 9781592535231

Pressetext von Rockport
Typography Essentials is an effort to distill, organize, and compartmentalize but not to oversimplify the many complex issues surrounding the successful and effective use of typography. It is for designers of every medium in which type plays a major or minor role.
A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a
lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise. It is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Ina Saltz (New York) is an art director, designer, writer, photographer, and professor of electronic design and multimedia at The City College of New York whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time magazine (international editions), Worth magazine, and other magazines including Golf magazine, Golf for Women Magazine,
and Worldbusiness.