Video Series for nature.org

illo.tv is a creative design studio based in Italy, which has created a motion design video series for nature.org exploring the things they can do to preserve the planet.

Climate change represents one of humanity’s most pressing issues, but how do you manage to get that message across, while mixing science facts with an engaging and witty tone? illo.tv explored the answer to this question in the video series designed for The Nature Conservancy, the environmental nonprofit working to create a world where people and nature can thrive together. Their unique goal is to clearly showcase what needs to to be done now.

The aim was to create a video series for nature.org that could stand out individually and also work as part of a bigger story. To achieve that the creative studio developed four different styles for each video, working with the same color palette and tone of voice to make the series cohesive. Engaging storytelling, a pinch of humor and their staple motion design magic added to the mix, while the studio’s recognizable color approach brought an extra vibrant touch to the project. The environmental organization’s signature green worked as a starting point for the color palette, while flashy contrasts and bold pairings helped the videos stand out. The result? Four compelling stories combining distinctive style with bright designs and strong messaging to get us one step closer to saving the world.

The studio will release the videos one by one and the first one to shine in their portfolio explores the importance of biodiversity, diving into the variety and the links that are vital for this natural delicate balance. Tune in for the next ones, tackling natural climate solutions, carbon markets, and regenerative food systems!

In the first episode they explored the importance of biodiversity, diving it into the variety and the links that are vital for this natural delicate balance. The second episode is about the year 2050, they look back on how they managed to save the world. It all started with one of the most advanced carbon capture: trees. In the third episode they embark on a revealing journey into this little understood, yet practical solution to the planet’s rapid heating problem: carbon markets. The last episode tackles the relationship with food, how it shapes our lives, our economies and our cultures—but most of all, our planet. Enter, regenerative food system.

Video Series for nature.org

You can watch the video series here and find out more about the project.