Visual Identity for Tobia Scarpa’s exhibition

The Italian graphic designers Giulia Bardelli and Andrea Guccini created the typographic system and visual identity for Tobia Scarpa’s exhibition “Dall’arte della misura silenziosamente.” Designer Tobia Scarpa is dealing with architecture, restoration, set-ups, industrial design, graphics, and teaching. The exhibition is presented by Paradisoterrestre on the occasion of Arte Fiera, which took place in January 2020.

The show defines itself as an uncritical interpretation of the enigmatic artwork “Melencolia I” by Albrecht Dürer (1514). Since its birth the engraving has obsessed many literati, intellectuals, and artists repeatedly. Among these, Tobia Scarpa focuses on two specific geometric elements of Dürer’s work—the polyhedron and the magic square. Researching hidden sides and identifying symmetries the designer created three limited edition artworks for Paradisoterrestre (two sculptures, Festuca Lapis in marble and Scudo Magico in iron and brass and Geometrie Nascoste, a print in a limited edition of 100).

Without breaking the conceptual continuity with the mathematical field, the exhibition identity silently strengthen its title. Through a meticulous typographical approach each letter’s position as well as each empty space is measured without leaving anything to chance and eventually reshaping the appearance of the chosen words.

Visual Identity for Tobia Scarpa’s exhibition

Designers: Giulia Bardelli and Andrea Guccini

Leaflet and poster (the folded posters become the leaflet): offset printing on Fedrigoni X-Per 140 g

Invitation: black on black bas-relief offset printing on Fedrigoni X-Per 140 g + Fedrigoni cardboard 2 mm

Typeface: Helvetica