Whitechapel Road

A project inspired by Whitechapel Road, using grid systems found in the area. These grids formed the basis to create a variable typeface and inform the identity design. A workshop was held to create the letterforms, aiming to input a sense of community and collaboration into it's design to reflect the areas diverse and multifaceted nature. The type specimen uses a calendar fold allowing the user to flip between the different letterform variations, further reiterating the area’s diverse nature.